MARKS : 80 COURSE :MRM SUB : RETAIL MANAGEMENT N. B. : 1) BOTH CASE STUDIES carries equal marks. 2) All questions are compulsory CASE NO. 1 THE OUTLOOK FOR SOFT GOODS SPECIALITY STORES Introduction Soft goods specialty retailers are on a quest to grow‚ with the high-growth ``stars’’ working to maintain momentum by rolling out successful concepts nationally while investing in new concepts that offer long-term promise. The less stellar performers are
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two decided form a partnership and open a shoe store entitled Wallin & Nordstrom. Right form the start‚ the business philosophy was “based on exceptional customer service‚ selection‚ quality and value” (Nordstrom Employee‚ 2006). Focusing on this philosophy helped Nordstrom develop a competitive advantage in the shoe market. Due to their success‚ the company opened a new store in 1923. Nordstrom a promising and upcoming departmental store in U.S has shown phenomenal growth in the business
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locations and introducing a dedicated Field &Stream store. (IBISWorld Annual Report 2/2/2013‚ 10-k) Competitive Pricing. This strategy was used in 2009. Dick’s Sporting Goods company position itself to be competitive in price while it doesn’t attempt to the price leader in the market. For example‚ they will lower their price on a specific item if customers found a lower price one from competitors. They aim at offering value to their customers and developing and maintaining a reputation as a provider
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of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom’s is classified as a department store. They are one of the largest U.S. department store chains‚ along with Macy’s‚ JC Penny’s‚ and Sears. As with the other department stores‚ each of Nordstrom’s departments are treated as separate buying centers. Each group operates independent from each other‚ being headed by a buyer who is responsible for the types and quality
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at prices that are normally 20%-60% off the department store price. As defined by their document “Background Information” on their website‚ off-price retailing is‚ “brand-name merchandise at great values‚ opportunistic buying‚ substantially lower prices than department and specialty store regular prices‚ rapidly changing assortments‚ aggressive inventory management‚ and low cost structure”. T.J. Maxx offers many different types of merchandise in its stores‚ such as men’s‚ women’s‚ and children’s apparel
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packages‚ carry notes‚ baggage‚ and deliver food from restaurants. Most of the deliveries were made on foot‚ and bicycle for longer trips‚ because there were few automobiles in existence and horse and wagons were many used for deliveries to department stores. At only 19 years of age Jim and his partner Claude Ryan ran the service‚ taking phone calls within their basement. The company did well despite stiff competition‚ according to accounts that there were quite a few messenger services already
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of 90 department stores that operate across parts of Canada. Hudson’s Bay Company (HBC)‚ founded in 1670‚ is North America’s longest continually operated company. It has its headquarters in the SimpsonTower in Toronto. In French‚ the chain is known as laBaied’Hudson (formerly la Baie)‚ short for "Compagnie de la Baied’Hudson". Today it offers an unparalleled range of retailing categories and shopping experiences internationally to its customers. The stores are full-line department stores‚ with its
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chain of store discount department in the USA‚ Virgin Islands‚ Puerto Rico‚ and Guam. There is Kmart stores also in Australia and New Zealand although the stores have no relation to the stores in the USA. Mission Statement ’We are committed to improving the lives of our customers by providing quality services‚ products and solutions that earn their trust and build
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eye logo‚ Target Stores have become the United States’ second-largest discount chain behind giant Wal-Mart. Target offers merchandise and brand names that are aimed at a more upscale shopper than Wal-Mart. With strong growth from expansion‚ Target reported $46.839 billion in sales and earnings of $3.198 billion in 2004. At the beginning of the year‚ the company operated 1‚172 regular Target stores and 136 SuperTarget stores that include a supermarket as well. Target has stores in 47 states. According
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Burberry Positioning: After fixing the brand image‚ Burberry positioning in the market is to provide high quality and fashionable products such as clothing and accessories to high-end customers through retail stores. The brand is recognized by customers through its check design that immediately distinguishes the brand from other competitors in the industry. Customers perceive the brand as an icon that reflects fashion but at the same time it reflects luxury and classiness. Burberry targets
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