Management Report on Apple Inc. BCom20 POM Bridging Word Count: 2947 Michael Ma Ke Table of Contents 1.Introduction 3 2.Macro-environment analysis 4 2.1 LAWS and politics 2.2 THE Economy 2.3 Technology 2.4 Demographics 2.5 Social Issues and The Natural Environment 3. Competitive environment analysis 5 3.1 Competitive rivalry 3.2 Threats of new entrants 3.3 Threat of Substitutes 3.4 Bargaining Power of Suppliers 3.5 Bargaining Power of Buyers 4
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Apple Inc Patent Map/ Track pad As I have searched in the query of WIPO patent scope for the track technology of Apple Inc. I have found 3 patent which is track for music‚ track for GPS and the last track pad which I choose track pad for further investigation. The new Magic Trackpad is the first Multi‑Touch trackpad designed to work with your Mac desktop computer. It uses the same Multi‑Touch technology you love on the MacBook Pro. And it supports a full set of gestures‚ giving you a whole new
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Table of Contents Page Introduction 2 Apple‚ Inc Overview 3 Apple’s Branding Strategy 4 Apple’s Brand Equity 5 Microsoft’s Marketing Strategy 6 Microsoft’s Branding Strategy/Equity 8 Apple vs. Microsoft Operating systems 9 Advertising Campaigns 10 Effectiveness/Conclusion 13 Appendix A 16 Apple Balance Sheet 17 References 18 Introduction The psychological perception of a company
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Apple Computer‚ Inc. whose humble beginnings were borne from two high school friends‚ Steven Wozniak and Steven Jobs‚ is now based in Cupertino California and is a Fortune 500 company. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer‚ 2005). Apple Computer‚ Inc. ’s principle activity is to design‚ manufacture and market personal computers and related personal computing and communicating solutions. The products are for education‚ creative‚ consumer‚ and
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Management Report of Apple Inc. Student Name : ]\ Student number: 323 1.0 Introduction Apple Inc. Is an American Multinational Corporation which specialises in the manufacturing‚ designing and selling of Electronics/Software/ IT services and etc. It is an established company which was founded in 1976. Since then it has grown to be a successful leading company in its industry. 2.0 S.W.O.T Analysis Strengths -One of the current leading innovator in Mobile phones
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Apple Inc Introduction Apple Inc is an American multinational organization located in 1 infinite loop‚ Cupertino‚ California 95014‚ in the middle of the Silicon Valley. It is focused on designing and developing the personal computers‚ other related software products‚ and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac‚ iPod‚ iPhone‚ and its latest advanced product is iPad‚ which is on the verge of creating another revolution after iPhone. Apple Inc was
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Topic Analysis: Apple Inc. In January 2007‚ three decades after its incorporation‚ Apple Computer Inc. shed the second word in its name and became Apple Inc. With this move‚ the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC) line. Mac sales remained vital to Apple’s future‚ but they now accounted for less than half of its total revenue. Apple was no longer just a computer company. Its move into digital music‚ with the
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Apple is involved in the design‚ development and marketing of personal computers (PC) and related software‚ peripherals‚ network solutions‚ portable digital music players‚ and associated accessories. The company’s portfolio of offerings comprises Mac computing systems‚ iPods‚ iPhones‚ and servers .The company’s software applications include Mac OS‚iLife ‚ iWork‚ and internet applications like Safari and QuickTime‚ among others. The company mainly operates in the US. It is head quartered in Cupertino
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Apple Inc. history and important information we came up with from the case that allowed us to successfully determine the “3 C’s and 4 P’s” and potential improvements: April fool’s Day of 1976 would mark the start date of the very powerful Apple Inc. Steve Jobs and Steve Wozniak‚ two college dropouts‚ began creating a computer circuit board in a garage. The main goal was to bring an easy-to-use computer to the market. By 1978‚ the product Apple II was released‚ and Apple Inc. became a powerful
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Apple Inc.‚ 2008 Case Analysis 1. What were Apple’s competitive advantages? The PC (personal computer) industry is fairly competitive‚ making it important for a company like Apple Inc. to stand out among its rivals. Although all computers are not created equally and each model can have vast differences‚ it is sometimes difficult for the end user to differentiate between brands. One competitive advantage for Apple is that Macs are known to be different than all other
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