Case Study Strategic management Evaluation II AIR DECCAN: REVOLUTIONISING THE INDIAN SKIES Air Travel in India For decades‚ air travel in India was meant for the most elite and powerful in society. An overwhelming majority of travellers who could not afford the prohibitive air travel fares‚ preferred to journey on trains and buses. The revolutionizing effects of liberalization swept India with dynamic changes in the aviation sector. From being a service that few could afford‚ the sector
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in mind that in this case Aussie goods have become expensive in the overseas market purely because of an appreciation of the Aussie $ and not because of a rise in the cost of production in Australia. As a result of higher price‚ there will be a fall in the demand for Aussie goods (imports) in the overseas market and this will eventually hurt the exporters‚ as they will face a fall in sales. Let us now see what happens when Aussie $ depreciates‚ in this case depreciation will make Aussie $ relatively
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TIGER AIRWAYS V/S SINGAPORE AIRLINES Tiger Airways and Singapore airlines are two leading airlines in the Singapore region and I would be analyzing the market strategies applied by these to attract the customers. The two parameter to be compared will be 1) Cost Vs Luxury C IC 1 IC 2 C O O S S T T ’ BB’>AA’ A’ A A BB’<AA’ A’
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Peso Depreciation Currency Depreciation - is the loss of value of a country’s currency with respect to one or more foreign reference currencies‚ typically in a floating exchange rate system. Currencies are not equal to one another in their value and thus purchasing power. Most but not all currencies‚ can and do experience changes in their values compared to other currencies‚ this being called appreciation when their value increases and depreciation when their value decreases. Peso depreciation means
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Air Canada case. 1. What problems does Air Canada hope that Maintenix will solve? Air Canada’s old legacy systems were not able to interact with one another or with the finance and inventory systems. The inefficiencies of these systems were costing the airline engineers’ time and money that could have been used on maintaining planes. a) The usage of several different legacy software packages installed over the last 15 years. b) The inability of the systems to interact with one another or with
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Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
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is your assessment of today’s airline industry? Answer 2. Given your results‚ what are the main factors enhancing globalization in that industry and why? Answer Porter’s 5 Force Analysis – Airline Industry Bargaining power of Suppliers Bargaining power of Buyers Potential Entrants Threat of substitute services Competitive rivalry among airlines Easy access to finance has made it very easy for potential entrants to entre the airline market. In addition‚ airline industry still enjoys high class
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office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio‚ Dallas‚ and Houston. Thought of this idea because businessmen were complaining about the commute. 1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas‚ Houston‚ and San Antonio. ------4 year legal and regulatory battle from rival airlines------ 1971 (January): Lamar Muse brought in
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Case Study: Allure Cruise Line – Challenges of Strategic Growth and Organizational Effectiveness Who are the “major players” in the North American cruise industry? The “major players” in North America cruise industry are‚ Carnival‚ P&O Princess (P&OP)‚ RCC and Star Cruises Group accounted for 69% of capacity in 2002. In 2006‚ with P&O Princess now part of Carnival‚ the top three reached over than 79%. In progress the top three “major players” would increase to 81% by 2010. With the emergence of
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SouthWest Airlines: Balancing the Price-Value Equation. 1. Customers seek many benefits when they buy air travel tickets. Most of them look at all of the airline companies‚ and since every single airline tries to differentiate itself this can be hard. The common benefits customers seek are: - Low prices - comfortable place to sit - variety of amenities - attentive customer service SouthWest Airlines has been meeting the benefits customers want in some way. They are number 1 at low prices
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