JetBlue added E190 to its fleet. By late 2006‚ JetBlue like other airlines‚ faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airline’s decision at the end of 2006 to slow its rate of growth by reducing its purchase commitments for new planes. In light of the operational challenges JetBlue faced in Feb 2007‚ as well as the unabated rise in fuel costs‚ Barger realized that the airline would need to take further steps to slow its rate of growth. Given
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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Singapore officially known as the Republic of Singapore. Its English name Singapore is derived from the Malay word‚ Singapura‚ where Singa means Lion and Pura means town‚ referring the country as the Lion City. However the recent studies of Singapore indicate that lions have never lived there‚ the beast seen by the founder in the 13th century was most likely a Malayan Tiger. Singapore is a southeast Asian island. Singapore consists of 63 islands‚ including the main island‚ widely known as Singapore
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Singapore could be an alternative for your vacation due to many fun tourist attractions in this country. Singapore has been recorded among foreign tourists as an attractive tourist destination. Singapore has a well-developed tourism industry‚ as a cosmopolitan city that highlight racial and cultural harmony. Cultural differences reflect a rich colonial history and the ethnic Malays‚ Chinese‚ Arab and India. For years considered a business center in Southeast Asia‚ Singapore has a thriving shopping
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Differentiating Depreciation Methods Straight-line method of depreciation is where the depreciation is charged as long as you have an asset. However‚ an accelerated method of depreciation is where the depreciation that you have charged the amount will decline over a period of time. In straight-line method in order for you to get the depreciation amount the asset is subtracted from its cost. In the mean time‚ accelerated method is charged in the beginning of the life time but in the end it
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Carnival Cruise Lines case Questions 1. What global forces have contributed to the growth of the cruise industry? Two major factors that have contributed to the growth of the cruise industry are the change in the competitive environment brought about by the advent of transoceanic airline service and increasing discretionary incomes. As demand for liner travel declined in response to the development of less expensive and much faster air service‚ shipping lines were forced to respond to
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CHAPTER 11 DEPRECIATION‚ IMPAIRMENTS‚ AND DEPLETION TRUE-FALSE—Conceptual Answer T F T T F F T F F T T F T F T T F T F T No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20 Description Nature of depreciation. Nature of depreciation. Depreciation‚ depletion‚ and amortization. Definition of depreciation base. Factors involved in depreciation process. Definition of inadequacy. Objection to straight-line method. Units-of-production approach. Accelerated depreciation method
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ELEMENTS OF DEPRECIATION COMPUTATION Depreciation accounting may be defined as a systematic procedure for allocating the cost of a long-lived asset over its useful life. The determination of the depreciation expense of a period depends on three basic elements. These are: • Depreciation Base. The cost to be allocated over the period of use is known as the depreciation base. This consists of the initial purchase cost of the asset minus any salvage value expected at the time of retirement plus
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Depreciation of Fixed Assets Depreciation A business may acquire fixed assets such as land‚ buildings‚ machinery‚ office equipment‚ delivery equipment and natural resources (e.g. a piece if mining land)to help in the process of its operations to earn revenue in order to make a profit. Such assets‚ by their very nature‚ provide benefits to the business for more than one financial year or period. In fact‚ when a business buys a fixed asset at a certain cost (say $10‚000)‚ it is actually buying
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Memorandum To: From: Subject: Depreciation Value of your Special Purpose Machine Date: Congratulations on your purchase of this special purpose machine. With every purchase of a new machinery comes the depreciation value of the machine. In order to report the value of this machine‚ we first must figure out the total amount paid for your machine. It says here you purchased the machine for an invoice price of $1‚200‚000 and the freight cost was $6000 and the cost for installation was $64000
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