Business Models in the Airline Industry January 30‚ 2013 Winter term 2013 Outline Evolution Hub-and-spoke route networks Legacy carriers Low cost carriers (LCCs) Ultra low cost carriers (ULCCs) Regional and charter carriers Evolution Before deregulation Full service network carriers No low cost models No price competition (same price on a given route) Full-quality service Point-to-point route networks After deregulation Proliferation
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Introduction This paper is going to examine using the statement of accounts and published performance information for two companies: Malaysian Airlines and Singapore Airlines‚ compare and discuss the effectiveness of the financial information for the users of financial accounts. The company’s managers‚ stockholders‚ suppliers‚ lending institutions‚ employees‚ customers‚ government‚ competitors are the users of financial statements. These are considering the international and external shareholder
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Learnings from Singapore Airlines Case Study This document focuses from the perspective of teachings from class 1 of Marketing. The teachings of the class 1 are: Value for the customers‚ customer satisfaction‚ marketing approach‚ profit making at a superior service and building relationship with customer Singapore airlines goal is service excellence at a profit. Service excellence is achieved by providing a value for the
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Introduction Singapore Airlines is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with excellent service .Being a international company in the competitive International business environment ‚it has to face a number of competitions ‚challenges ‚changing environmental trends and options .To deal with these issues ‚SIA pursue a number of management strategies while maintaining it’s key
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Bibliography: Bhaskar Chakravorti. (2010). Finding competitive advantage in adversity. Harvard Business Review 103-108. Prepared by: Abie89
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Satisfaction Levels between Southwest Airline Customers and Delta Airline Customers Executive Summary Success for commercial airline companies is determined by their profit and their profitability is increased by making the most of satisfying their customers and retaining loyalty. Survey results in 2007 indicated that “airlines have work to do to improving customer satisfaction‚” (AP‚ 2007). Delta Airlines ranked among the lowest and Southwest Airlines ranked among the highest in the survey
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Importance to economy The revenue of international airlines industry has increased from 476 billion USD in 2009 to 567 billion USD in 2011‚ a 9.3% year-on-year increase. This industry employs 56.5 million workers and accounts for US $2.2 trillion of the global GDP. Indian Aviation industry contributes to 0.5% of the India’s GDP and generates 1.7 million jobs. Technological Trends Major cost items for airlines are fuel‚ labour and maintenance. Airlines are able to reduce the cost/increase profit by
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Song Airlines Case Song airline was a low cost carrier subsidiary of Delta airlines that started in 2003. It was formed to compete with JetBlue and other low cost airlines for the Florida market. The market environment at the time of the case was extremely difficult with the rising costs of fuel‚ increasing security requirements after 9/11 and customers’ expectations of lower fares. It has forced many big players in the airline industry into bankruptcy. The operational costs which include gate
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Singapore Airlines: Factors Accounting for Marketplace Success This paper looks at how good market auditing and planning are central to Singapore Airlines’ success‚ and how a clear understanding of the macro- and micro environments can assist in the building of sustainable competitive advantage. It focuses on the role of business tools‚ marketing intelligence and research‚ segmentation‚ targeting‚ positioning and buyer behaviour in the airline’s success. Introduction Singapore
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SOUTHWEST AIRLINE ANALYSIS Contents SOUTHWEST AIRLINE CASE STUDY 4 INTRODUCTION 4 PART 1: EXTERNAL ANALYSIS 5 OVERVIEW 5 MACRO-ENVIRONMENTAL ANALYSIS 6 PESTEL Analysis 6 Industry Analysis 9 Five Forces Model Pictorial Representation 9 Five Forces Analysis 10 PART 2: INTERNAL ANALYSIS 13 OVERVIEW 13 SWOT ANALYSIS 14 Strengths 14 Weaknesses 15 Opportunities 15 Threats 16 The VRIO Framework 16 FINANCIAL
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