4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow | Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies
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Completion in airline industry is increasingly intense when many airlines step in with their techniques to attract customer. “Who lead the field?” is always a top importance concern of all airlines. Singapore Airlines is not an exception‚ starting as a separate airline from former Malaysia-Singapore Airline in 1972‚ now it is recognizes as one of world’s leading international airlines. We should wonder how come an airline of a small area‚ low population country like Singapore now have been growing
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Most important trends in the airline industry 3 The position of Singapore Airlines and reasons for prior success 4 Current strategy according to Rust‚ Norman and Dickson 6 The major issues Singapore Airlines is facing 7 Is Singapore Airlines current strategy sustainable for the future? 7 SWOT analysis 8 Future strategy for Singapore Airlines 9 References 10 Introduction The purpose of this paper is to advice the management of Singapore Airline (SIA) which strategy they should
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Fuel Hedging for Delta Airlines Delta Air Lines • A major United States Airline • Results of operations are impacted by changes in • Aircraft fuel prices • Interest rates • Foreign currency exchange rates • Derivative contracts Derivative Type Hedged Risk Classification of Gains and Losses Fuel hedge contracts Interest rate contracts Foreign currency exchange contracts Increases in jet fuel prices Increases in interest rates Fluctuations in foreign currency exchange rates Aircraft fuel and
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Delta Song Case Executive Summary U.S. Airlines face many issues today that ultimately will lower profits. Heightened Security in airports‚ less people willing to fly and a slumping economy have put the airline industry at a disadvantage. Delta Airlines has reported recently a $2 billon dollar second quarter loss. Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become
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DELTA AIR LINES‚ INC. Consolidated Balance Sheets | | | | | | | | | | | | |December 31‚ | | |(in millions) | |2008 | | |2007 | | |ASSETS
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CRITICAL SUCCESS FACTORS OF SINGAPORE AIRLINES 3 1.2.1 Product/Service Differentiation 3 1.2.2 Human Assets 4 1.2.3 Fleet management 5 1.2.4 Strategic Alliances/Partnerships 5 1.2.5 Superior Service 5 1.3 COMPETITIVE ADVANTAGE STRATEGIES (PORTER’S) 6 1.4 ANSOFF’S PRODUCT/MARKET GRID 8 2.0 REFERENCES/BIBLIOGRAPHY 14 1.0 With reference to Operations Management only‚ discuss how SIA might develop in the future in order to remain competitive. 1.1 Introduction The airline industry is an exclusive
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These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today’s airline industry. 1) The Singapore Airlines needs to keep its superiority and stay on top of the competition in the international market‚ despite the bad times associated with a global economy or strategies implemented by main competitors. The Singapore Airlines needs to thoroughly understand the plans being pursued
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PROJECT ON: SINGAPORE AIRLINES Introduction: Singapore Airlines Limited (Singapore Airlines) is a Singapore based airline company‚ engaged in providing airline operations‚ airport terminal services and engineering services. It provides both passenger as well as cargo and mail air transportation services to its customers worldwide. The company operates its business through three reportable segments‚ namely‚ airline operations‚ airport terminal and food operations‚ and engineering services.
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Singapore Airlines – Case Analysis Situational Analysis Singapore Airlines (SIA) began with the incorporation of Malayan Airways Limited (MAL) in October 1947.The incorporated companies were the Ocean Steamship Company of Liverpool‚ the Straits Steamship Company of Singapore and Imperial Airways. The airline’s first flight was chartered from the British Straits Settlement of Singapore to Kuala Lumpur in April 1947 using an Airspeed Consul twin-engine airplane. SIA has remained competitive
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