SOUTHWEST CEO | CEO Gary Kelly and What Makes Southwest Airlines So Successful | | CEO Gary Kelly and the employees of Southwest Airlines have fun at work. His skills as an accountant gave him a chance to change how the airline handled the accounting end of business. The corporate culture and core competencies have made Southwest Airlines a front runner in the business. | | LeAnne Powell | 10/15/2011 | | Page 1 CEO Gary Kelly and What Makes Southwest
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SouthWest Airlines A company’s differentiation in resources and capabilities makes it difficult for competitors to copy. We know that Southwest is successful because of the number of awards the company has won. It is the most onetime airline; it has fewer lost bags‚ most satisfied customers etc. These awards represent Southwest’s unique capabilities. How is the company able to differentiate? Let’ take a look at its cost drivers. Firstly‚ They redesigned their processes such as:
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Depreciation: Airplanes and Garbage Trucks Part I: Airplanes Assume that on January 1‚ 2005‚ each of the three airlines purchases a new Boeing 757 for $75 million. Each airline estimates that the residual value will be 5% of cost. Each airline uses the average depreciation period that is consistent with its policies as stated in the Appendix‚ found on page 3. On January 1‚ 2009‚ each firm sells the plane. First‚ assume that Northwest sells its plane for $55 million‚ Delta sells its plane
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Delta Plastics‚ Inc. Delta Plastics‚ is a company that designs and manufactures plastic containers for household and kitchen use. The R&D group working for Delta is constantly thinking of new ways to develop‚ design and produce new plastic materials for the company. The new containers that the R&D group is currently working on are designed to be able to be removed from the oven and immediately stored in the refrigerator if necessary‚ with no wait time to cool. The group will be looking to see
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The objective of my report is to analyze the external environment in "Ryanair-’Southwest" of European airlines" case‚ which is very important factor for the firm’s formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and it’s also a source of threats or forces that may impede the successful implementation
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Summary Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to
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Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
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The Delta-Northwest Merger Some airlines have struggled to stay in business for years. Due to the tough economic times‚ it has affected companies such as Delta and Northwest and the whole airline industry. The competition is intense and some of the global airlines are on the verge of going out of business. Recently‚ Delta and the Northwest Airlines have stated that they are merging together to create America’s premier global airline. Rising fuel prices is one of the primary reasons the airline
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new machine that costs $100‚000 and requires installation costs of $10‚000. The new machine would have a 5-year usable life and would be depreciated under MACRS using a 5-year recovery period. The firm’s projected revenues and expenses (excluding depreciation and interest)‚ if it requires the machine‚ would be as follows: Year Revenue Expenses (Excl‚ depr‚ and int.) 1 $1‚000‚000 $764‚500 2 1‚175‚000 839‚800 3 1‚130‚000 914‚900 4 1‚425‚000 989‚900 5 1‚550‚000 998‚900 The new machine
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DELTA AIR LINES RESEARCH Lemeka Fields Michael Green Alana Ireland Justin Latimore MGNT 3165-1 June 13‚ 2012 DELTA AIRLINES RESEARCH BY: Fields‚ Lameka N. Green‚ Michael A. Ireland‚ Alana. Latimore‚ Justin Abstract Delta Air Linesheadquartered in Atlanta Georgia‚ in the United States. Delta Airlines operates extensive domestic and international network serving all continents except Antarctica. Delta is the sixth-oldest operating airline by foundation date‚ and the oldest
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