Introduction Southwest Airlines is a company that aims at having happy management‚ employees and customers. Unlike some companies‚ Southwest welcomes the idea of their employees being members of a labor union‚ agreeing that they need someone to speak for them in an effective way. Sure there are still some issues and differences that need to be worked out but that is what the union is there for. Review/Analysis of the Case As with any relationship‚ there is going to be goals and issues that the
Premium Southwest Airlines Airline ATA Airlines
The Changeable Nature of Air Transport Markets Air transport markets are very changeable by nature. The aviation industry in general is usually the first industry to be affected by periods of economic instability and recession and the last to rebound back. Two markets that this report will focus on are that of Fractional Ownership Markets and Cargo Markets. Fractional Ownership Market This involves more affluent customers purchasing a share of an aircraft. It gives these customers/owners
Premium Transport Cargo Cargo airline
Current Situation of Airline Industry Since the airline industry was deregulated in the late 1970s‚ they shall hold the line on the number of planes they fly. The result is that the people by plane shall be more and more‚ and the fares shall become expensive. Because air transport is faster than other transportation methods‚ the people increasingly prefer to fly. The air transportation shall be an important transportation method in the future‚ and the people engaged in air transportation shall have
Premium Airline Cost Avianca
BBC news 2012‚ Malaysia Airlines have recorded a significant net loss of RM2.5 billion for the year ending 31 December 2011. Malaysia’s national airline claimed that it was due to the 21% rise in the fuel cost during the year. However‚ the Group Chief Executive Officer of MAS‚ Ahmad Jauhari Yahya‚ stated that labor productivity also contributed in the incident. Malaysia Airlines have developed alternatives courses of actions such as launching new regional premium airline and collaborate with Air
Premium Airline Malaysia Airlines Singapore Airlines
Singapore Airlines was founded in the year 1947 as the Malayan Airways Limited (MAL) during the British invasion at the Tanah Melayu. After the events Independence in 1957‚ the Malayan Airways Limited has changed its name to Malayan Singapore Airlines (MSA). However‚ the company name should be changed again as a result of the separation of Singapore from Malaysia in 1965. This company was separated in two different entities which are the Malaysian Airlines (MAS) and the Singapore Airlines (SIA). As
Premium Singapore Airlines Airline Malaysia Airlines
analysis of airlines by using porter’s five forces Threats of Substitutes (Low) Product that able to represent other product function can be defined as substitute product (Wheelen and Hunger‚ 2002). Currently‚ there are no perfect substitutes for airline service‚ as airline service has the best range of destination‚ time-efficient and convenience. However‚ the fact that trains and air-transports are substitute is true‚ but the threat will only be high if it’s applied in domestic travel. Currently
Premium Airline Substitute good Avianca
AND BUSINESS APPLICATION MARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHAD Prepared For : Datuk Mohamed Nor Yusof Prepared By : Amit Sharma and Prashant Thukur Report Date : 15th Dec 2003 CONTENTS 1.Executive Summary 2.Introduction 3.Situational analysis 4.Objective *Short Term ( 1 year) *Long Term ( 3 year) 5.Strategy 6.Tactics 7.Action Plan 8.Controls 9.Contribution of eMarketing 1.0 Executive summary In Malaysian airlines marketing plan‚ we have highlighted its key areas by examining
Premium Malaysia Airlines Singapore Airlines Airline
CASE REPORT #7： Southwest Airlines: Waging War in Philly Case Briefing： In May 2004‚ Southwest Airlines’ new line in Philadelphia began to operate‚ which triggered enormous commotion in the existing airline industry—especially US Airways. Southwest Airlines is famous for its low cost strategy‚ which goes against the industry’s conventional wisdom (See Form 1 below). Having persisted in its strategy‚ Southwest expended quickly‚ becoming the most popular airlines which boarded more domestic customers
Premium Southwest Airlines Airline Low-cost carrier
A Financial Analysis of Southwest Airlines Co. Accounting for Financial Decisions BA812 Professor Wayne Drake May 20‚ 1998 Gillian Ainsworth Jennifer Goidell Christine Ledoux Tarak Modi Gerald Owens Robin Walters Southwest Airlines: Twenty-Six Years of “LUV” Twenty-six years ago‚ Rollin W. King scribbled three lines on a cocktail napkin‚ leaned across the table‚ and muttered to his longtime friend: “Herb‚ lets start our own airline”. Herbert D. Kelleher loosened his tie and knitted
Premium Balance sheet Financial ratio Financial ratios
Comprehensive Case Analysis Southwest Airlines: What¡¦s Next? April 11‚ 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-point‚ low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-haul customers and‚ therefore‚ minimizing connections‚ delays and total
Premium Southwest Airlines Airline