Master of International Business Faculty of Business‚ Economics and Law IBU5IBE INTERNATIONAL BUSINESS Subject Learning Guide Semester 2 2013 Melbourne Campus Subject Coordinator: Dr Pashaar Halteh Table of Contents SUBJECT DETAILS GENERAL DETAILS ENROLMENT REQUIREMENTS STAFF CONTACTS SUBJECT DESCRIPTION SUBJECT INTENDED LEARNING OUTCOMES (SILOS) LEARNING ACTIVITY SUMMARY ASSESSMENT AND FEEDBACK SUMMARY LEARNING RESOURCES STUDENT FEEDBACK ON SUBJECT SURVEY ACADEMIC INTEGRITY SCHEDULE
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CONTENT 1.0 OVERVIEW 2.0 MARKET SITUATION 3.0 OPPORTUNITY ON THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal
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References: 1. International Management Text and Cases: Managing across Borders and Cultures‚ 5th Edition by Helen Deresky. 2. IDFA (International Dairy Food Associations) – Industry facts on Ice Creams. 3. Ben & Jerry ’s Homemade Holdings‚ Inc.- Company Information http://www.benjerry.com . 4. Formulating ice cream for the discriminating consumer - ice cream flavor
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Academy of Management Executive‚ 5(3)‚ pp. 45-56. D’Netto‚ B. & Sohal‚ A. S. (1999)‚ Human resource practises: an empirical assessment: International Journal of Manpower‚ 20(8)‚ p.530. Denton‚ W. (1992)‚ Workforce 2000‚ Credit World‚ 81(1)‚ pp.14-18. Deresky‚ H. (1994)‚ International Management: Managing Across Borders and Cultures‚ New York‚ Harper Collins College Publishers. Fernandez‚ J.P. (1993)‚ The Diversity Advantage‚ New York‚ Lexington Books. Festinger‚ L. (1954)‚ ‘‘A theory of social comparison
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Kellogg (1989) A Comparison of the Performance‚ Behaviors‚ and Porter‚ M. E. (1985) Competitive Advantage New York: The Free Press. Remus‚ E. R. (1978) Testing Bowman’s Managerial Coefficient Theory Using a Competitive Gaming Herbert‚ T. T. and H. Deresky (1987) Generic Strategies: An Empirical Investigation of Typology Validity and Roge‚ Joseph N. (1995) A Simulation Based Analysis of the Value of Information in the Hrebiniak and Joyce
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International Human Relations BHO3475 Year 2013 Semester 2 Prepared by Robert Mason Page 1 of 15 UNIT OF STUDY GUIDE College of Business YEAR UNIT TITLE UNIT CODE PRE-REQUISITES CREDIT POINTS MODE OF DELIVERY UNIT COORDINATOR UNIT LECTURER & TUTOR NAME EMAIL NAME EMAIL 2013 SEMESTER 2 International Human Relations BHO3475 Nil 12 On-campus (FP) Robert Mason Robert.Mason@vu.edu.au Emma Hall & Veronika Viera-Belicka Emma.Hall@vu.edu.au Veronika.Viera-Belicka@vu.edu.au LECTURE TIME & LOCATION
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TABLE OF CONTENT ACKNOWLEDGMENT 3 EXECUTIVE SUMMARY 4 LIST OF TABLES 5 LIST OF FIGURES 6 1.0 CHAPTER ONE: INTRODUCTION 7 1.1 BACKGROUND OF MALAYSIA 7 1.2 BACKGROUND OF THE COMPANY 9 1.3 PROBLEM STATEMENT 11 1.4 RESEARCH OBJECTIVES 11 1.5 SIGNIFICANCE OF THE STUDY 11 2.0 RESEARCH METHODOLOGY 12 2.1 DATA COLLECTION METHOD 12 3.0 CHAPTER THREE: LITERATURE REVIEW 13 4.0 CHAPTER FOUR: FINDINGS 15 4.1 INTERNAL ANALYSIS 15 4.1.1 STRENGTH 15 4.1.2 WEAKNESS 15
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References: Helen Deresky. (2006). International Management: Managing Across Borders and Cultures John M.Ivancevich & Michael T. Matteson (2002). Organizational Behavior and Management Anita Gabriel‚ Cheryl Ambrose‚ "Star of Bukit Bintang"‚ The Edge‚ (August 6‚ 2001) "Top
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Does outsourcing by multinational companies cost jobs and lower wages in Europe? [Date] Does outsourcing by multinational companies cost jobs and lower wages in Europe? ABSTRACT Outsourcing as a method of trade has been an increasing phenomenon throughout the last decade particularly by multinational companies of developed countries such as Europe to outsource their business operations to developing countries such as India‚ Bangladesh etc. However‚ this outsourcing by multinational companies
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ICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note 2009‚ Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ used in a spreadsheet‚ or transmitted in any form or by any means- electronic or mechanical‚ without permission. To order copies‚ call +91-40-2343-0462/63 or write to Icfai Center for Management
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