TEMA 8 DESARROLLO Y DISEÑO DEL SERVICIO. 1. RETOS DEL DISEÑO DEL SERVICIO. Debido a que los servicios no pueden ser tocados‚ examinados o probados‚ con frecuencia la gente recurre a las palabras en su esfuerzo por describirlos. Lynn Shostack‚ un precursor en el desarrollo de conceptos de diseño para servicios ‚ ha destacado cuatro riesgos en el intento por describir los servicios sólo con palabras. • Simplificación excesiva. • Incompleto. • Subjetividad. • Interpretación sesgada. 1
Premium Conocimiento
CICLO DE VIDA DE UN PRODUCTO El ciclo de vida del producto es la evolución de las ventas de un artículo durante el tiempo que permanece en el mercado. Los productos no generan un volumen máximo de ventas inmediatamente después de introducirse en el mercado‚ ni mantienen su crecimiento indefinidamente. El concepto de «ciclo de vida de un producto» es una herramienta de mercadotecnia o marketing. Las condiciones bajo las que un producto se vende cambian a lo largo del tiempo; así‚ las ventas varían
Premium Vida
división de PepsiCo. Elaborada originalmente para atletas‚ ahora se consume como bebida común. Está indicada para rehidratar y recuperar carbohidratos (bajo la forma de azúcares sucrosa y glucosa) y electrólitos (sales del sodio y potasio) agotados durante el ejercicio‚ especialmente en climas más calurosos. ¿Cual es la historia de Gatorade? Gatorade fue creado por la DRS. Roberto Cade‚ Mandel De quesada‚ Casey Glisson‚ Alex DeQuesada‚ Dana Shires‚ y Jim libremente en la universidad de la Florida
Premium Vida Quaker Oats Company Coca-Cola
Dennis Boyle‚ Senior Project Leader and Studio Manager SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs to be superior to Palm V
Premium Marketing New product development Palm OS
CASE ANALYSIS: IDEO HISTORY IDEO was founded in 1991 by David Kelley‚ Dean Hovey and Bill Moggridge in Palo Alto‚ California. Kelley & Hovey invented the first computer mouse that would eventually be used for the first Macintosh computer. When the company expanded to about 10 offices in the 1990’s‚ there was no hierarchy in the office and maintains a flat hierarchy until today.1 Its motto is “We think to build and build to think”. CASE SUMMARY IDEO is the largest design consultancy firm in the
Premium Laptop Personal computer Design
HBS Case IDEO Product Development EXECUTIVE SUMMARY IDEO‚ arguably the most successful design firm in the world‚ has been in the creativity and innovation business for over 20 years. IDEO started with a merger of three design companies‚ which brought together the capabilities to offer the design‚ development‚ and manufacturing of products for client companies. IDEO practices a non-formal five-phase process for development of a project‚ which uncovers the successes and failures of a
Premium Palm OS Innovation Design
Hierarchies - Creativity - Freedom - Responsibility - Openness - Commitment to truth - Having fun The challenge is to create a workspace ecosystem that functions on multiple levels‚ from the individual and team to the organization as a whole. IDEO‚ a firm renowned for its ability to develop category-busting new products (such as the design for the Palm Pilot)‚ does just that. The office feels more like a play space than a workspace‚ but that’s because play is so critical to creative thinking
Premium Creativity Design Palm OS
¿Cómo alinear la estructura organizacional con la estrategia de desarrollo? Toda organización‚ pública o privada‚ tiene unos objetivos y unas metas que alcanzar‚ para lo cual es necesario hacer una planeación en donde la estructura organizacional y la estrategia de desarrollo se encuentren alineadas. Adicionalmente‚ las organizaciones están en constante cambio con el fin de mantenerse competitivas. No necesariamente se cambian todos sus elementos al mismo tiempo‚ pero todos están interrelacionados
Premium Empresa 2008
The case is about a business project between IDEO‚ one of the world’s biggest product development firms‚ and Handspring‚ a newly formed PDA manufacturer. In order to attract a big volume of customers‚ Handspring requested for a product which can be ready for holiday season and is offered at a competitively low price. However‚ this appeared as a problem to IDEO as the time and price pressure may force the company to give up its legendary operating manners. In order to be a competitive player‚
Premium Strategic management Time Term
Product development firms like IDEO have invested time and effort in constructing methodologies and processes that make them succeed in every territory they venture in. IDEO is one of the largest and most successful product development firms that has contributed to many of the products that we take today for granted. Some of IDEO’s inventions include the first Apple mouth‚ Oral B Squish grip‚ Nike sunglasses‚ 25 feet mechanical whale and even medical equipment. IDEO has worked with a company called
Premium Project management Innovation Design