CHAPTER 2: LITERATURE REVIEW 2.1 Introduction Electronic Commerce or E-commerce is growing extensively on Internet. Although the term of "E-commerce" might sound bizarre‚ in reality it has been familiar activity: buy books online. Whereas some of people take these simple activities every day‚ most of them may not be familiar on how SMEs have applied E-commerce into their business strategies to guarantee their survival in new global marketplace [33]. There are comprehensive literatures in
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PAGE | 1 | ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry.
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their sales‚ by using an online sales which at first they starts the click and mortar e-business Click-and-mortar organizations conduct e-commerce activities‚ but do their primary business in the physical 1- Identify the B2B and B2C transactions B2B- Refers to one business selling to another business via the Web Or Business-To-Business‚ a transaction that occurs between two companies‚ As opposed to a transaction involving a consumer‚ the term may also describe a company that provides
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What is E-Commerce? Electronic Commerce‚ commonly known as (electronic marketing) e-commerce or eCommerce‚ consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Some common applications related to electronic commerce are the following: Email Enterprise content management Instant messaging Newsgroups Online shopping and order tracking Online banking Online office
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Biyani’s Think Tank Concept based notes E-Commerce BBA Part-III BSc‚MSc-IT Lecturer Deptt. of Information Technology Biyani Girls College‚ Jaipur Deepika Kumari For more details: - http://www.gurukpo.com 2 Published By: Think Tanks Biyani Group of Colleges Concept & Copyright : ©Biyani Shikshan Samiti Sector-3‚ Vidhyadhar Nagar‚ Jaipur-302 023 (Rajasthan) Ph. : 0141-2338371‚ 2338591-95 l Fax : 0141-2338007 E-mail : acad@biyanicolleges.org Website : www.biyanithinktank
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Electronic Contracts E-commerce is staggering nowadays; everyone is using e-commerce at their own leisure. The meaning of the term "electronic commerce" has changed over time. Originally‚ "electronic commerce" meant the facilitation of commercial transactions electronically‚ usually using technology like Electronic Data Interchange to send commercial documents like purchase orders or invoices electronically. Later it came to include activities more precisely termed "Web commerce" -- the purchase of
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Introduction: 2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role
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Investigation and the Impact of E-commerce on the Operations of WM Morrisons Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers‚ July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising 27 Methodology
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Question 1 “E-banking will have a more profound effect on banking than ATMs ever did.” Do you agree? Surf the Internet‚ investigate the topic‚ and defend your answer. Answer 1- With cybercafes and kiosks springing up in different cities access to the Net is going to be easy. Internet banking (also referred as e banking) is the latest in this series of technological wonders in the recent past involving use of Internet for delivery of banking products & services. Internet banking is changing
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Julian S. BSCS-CS I-1 What Would You Do No.4 You are the CFO of a sporting goods manufacturer and distributor. Your firm has annual sales exceeding $500 million‚ with roughly 25 percent of your sales coming from online purchases. Today your firm’s Web site was not operational for about an hour. The IT group informed you that the site was the target of a distributed denial-of-service attack. You are shocked by an anonymous call later in the day in which a man tells you that your site will be attacked
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