A target market is a specific part of the qualified available market the company‚ here Starbucks US‚ tries to pursue. (Kotler) The first thing one has to do is divide the market into segments. Market segments have to be measurable‚ substantial‚ accessible‚ differentiable and actionable. Then one has to choose a strategy to pursue these segments. Starbucks has developed a multiple segmentation managing approach instead of just focusing on one segment. When distinguishing segments in a market‚ segments
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Could the Cold War have been avoided? Discuss with reference to the key schools of thought on the origins of the Cold War. The cold war is the product of confrontation between US and USSR‚ reflected by conflicts of interests in political‚ ideological‚ military sphere and so on (Baylis et al. 2010‚ p51)‚ and it lasted nearly half century and ended up with dissolution of Soviet Union. There are so many debates about its origin and some people argue that cold war might be avoided. However this essay
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CURRENT SITUATION OF INDIAN’S ECONOMY DUE TO INFLATION India’s inflation could accelerate in the current fiscal year due to the rupee’s sharp depreciation‚ said the Reserve Bank of India (RBI). The Indian rupee touched record low of 65.52/dollar on Thursday and is down 16 percent so far this year despite efforts by policymakers to prop it up. "The pass-through of the depreciation of the rupee exchange rate by about 11 percent in the four months of 2013-14 is incomplete and will put upward
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PART 1 QUESTION 1 _Describe a lesson you have either taught or attended. Note down the participants‚ the activities undertaken‚ the learning outcomes‚ the interaction‚ the materials used and classroom organization._ PARTICIPANTS AND CLASSROOM ORGANISATION The learner group consisted of sixteen adult students (one woman and fifteen men)‚ all with asylum or refugee status. The learning level was pre-beginners and the location was an offsite campus of the City College where only refugees and asylum
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What have been the most important findings in SLA research on instructed/classroom second language learning in recent years? What have been their main influences on ELT? With the growth of our global village and with our seemingly permanent state of interconnectedness the need for a worldwide common tongue is paramount for many people; more often than not that common tongue is English. People have sought to learn such lingua franca for millennia‚ yet the study of how people acquire this ’second
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CURRENT ECONOMIC SITUATION OF INDIA The state of world economy has been the most decisive factor affecting the fortunes of every developing country. The economic challenges faced by India are common to all emerging economies despite these challenges; India has successfully navigated through this period of crisis. The fiscal deficit for 2013-14 contained at 4.6 percent. The current state of the economy makes it necessary for the government to put in place a robust and implementable plan of action
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The term lesbian is nothing new. It originated to refer to an inhabitant of the Isle of Lesbos. Our present day connotation of the world evolved from references to Sappho‚ a Lesbian poet whose verse detailed her emotional ties to other women. It has been estimated that lesbians account for approximately 10-12% of the female population. Many myths exists concerning lesbianism. It is believed by some that all lesbians are very masculine or butch. The butch lesbian isn’t acting out just because she can’t
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and mean something important. Then a monument or memorial can not be boring‚ it has to appeal a person from an aesthetic standpoint. A monument should have an emotional and historical connection with the intended
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Richelle A. Chiongson‚ RN March 18‚ 2013 LEGAL PROBLEMS IN NURSING 1. Describe three (3) instances in which the conduct of the professional nurse (with regards to the treatment of patients)might be a cause for possible criminal charges. a. Art. 253. Giving assistance to suicide. — Any person who shall assist another to commit suicide shall suffer the penalty of prision mayor; if such person leads his assistance to another to the extent of doing the killing himself‚ he shall
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Skinner 10/13/14 Comm 600 Professor: Gracie Aguilera Critical and creative thinking skills are used throughout our lives to help us make important decisions and guide us through our most difficult and treasured moments. These particular thinking skills are deemed to be higher levels of thought and through this higher level of thinking‚ help us make both personal and professional decisions. According to Le Cornu (2009)‚ critical thinking is defined “as the intellectually disciplined process
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