every four years‚ is a sporting event in which countries who have qualified are able to compete against each other in a range of events. This paper concerns the opening ceremony of the London 2012 Olympics‚ a theatrical and musical show to celebrate the initiation of the competition. The purpose of this essay is to explore the global significance of this event using ‘media events’ theory. In order to do this it is first necessary to define the nature of a ‘media event’ and discuss in what way the London
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|PG.No. | |1. |Event Management |3 | |2. |Industry Overview |5 | |3. |Interaction with an Entrepreneur |10 | |4. |Events Conducted by Archies
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Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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EXECUTIVES SUMMARY Whether an event involves 10 people or 10‚000 the process remains identical to all events. There are 3 main steps that are part of the process: Planning‚ Implementation and Evaluation. Before an event can be planned a concept needs to be identified. With increased regulations and government involvement in events‚ the environment of which events are staged has become much more complicated. Stakeholders have to be identified and their needs and objectives to be met. A stakeholder
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INTRODUCTION Event management is the management of events‚ so as to speak and put it in very simple terminology. Managing an event requires a set of skills that can be derived with experience‚ talent and today‚ there are colleges and institutions that offer event management as a topic of study and education. Introduction to event management can be easily explained with the basics of knowing that events are a large deal. For corporate as well as non corporate‚ events are a big deal and have to
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ORGANISING AN EVENT – TOP TEN POINTERS Event management and organizing is one of the fast growing professions in today’s world. Taught as a seperate subject and imparting knowledge about event management has lead to a lot of awareness about how tedious organizing and event could be. People are taking up event management as a profession because it not only requires a sharp‚ creative and an alert mind‚ but it also shows how good you can be as a leader and how well one can work within a team. Event management
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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Event management is the part of project management‚ including festivals‚ event and conference. Event develop be come our central of culture. Nowadays industry of event has including Olympics Game‚ company annual meeting‚ festival celebrations‚ personal and organization celebration. Allen‚ O’Toole‚ McDonnell and Harris (2008) have point out that ‘governments now support promote event as part of their strategies for economic development‚ nation building and destination marking’. Event industry is an
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Event Planning To start with an event planner is a person whose profession is the planning of social events‚ as parties and fundraisers. To be an event planner you need to have patience because not everything you do will turn out the way you want it to. If you want to have a successful event‚ brainstorming is the key. To be an event planner you need to have developed some of the following skills; verbal and written communications‚ organization and time management‚ project management and multi-tasking
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