VS A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS Submitted to- Ritu MalhotraAssociate ProfessorFMS DEPT.NIFT KOLKATA | Submitted by- Ankita Singh (26) Savita Gupta(23) Vishwajeet bharti(25) Santosh kr.chauhan() Shrestha dey() INDEX 1. INTRODUCTION 2.1. BRIEF ANALYSIS OF INDUSTRY 2. MARKETING STRATERGY 3.2. CUSTOMERS
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ability to think of different ways and types of structures to build. The first structure was built to represent a pyramid. As I started building it the image in my head wasn’t matching to what my hands were building. I didn’t stop building I just went with the flow and built till I was satisfied. I focused on equilibrium‚ tension‚ and compression when building this structure. I wanted to make the base of the structure wider and as I built it taller each level would have to be narrower or smaller
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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People have their own thought process when it comes to fitness and getting in shape. Everyone has their own specific goals in which they are trying to accomplish. Today I am going to talk about how BUILDING MUSCLE INCORPORATES MANY DIFFERENT FACTORS BUT CAN ULTIMATELY BE ACHEIEVED BY NUTRION‚ WEIGHT TRAINGING‚ AND ADDING SUPPLEMENTS TO YOUR DAILY ROUTINE. Let’s start with nutrition. There are hundreds of fad diets out there today‚ however the foundation of a successful nutrition plan begins a
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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the company. As a company‚ Johnson & Johnson‚ has many projects including a sustainability initiative‚ a giving initiative‚ and making their products healthier for the consumers and the environment. A Leader in Crisis Management --- Stakeholder: Consumers
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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| Brand Personality | | | | Brand Personality Just like human beings‚ a brand soon assumes a personality. It is a set of characteristics associated with a brand. Drawing analogy with human personality‚ brand personality is unique‚ distinctive and enduring and provides the brand a differentiation from competitive offerings. It is built by the overall experience of the consumer with the brand ‚ which inturn is affected by the expected value from the brand. There are many forces that
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Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
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Name- Qazi Adil BUS 430 Chapter 2 Discussion Case: Coca-Cola’s Water Neutrality Initiative 1. The public issue in this case was concerning the quality of water TCCC was using‚ how safe if was for its consumers‚ and the deprivation of water from local villagers. In this case‚ the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation‚ and depleting groundwater by its processes. They also raised concerns with the
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