BRAND PORTFOLIO METAPHORS BASED ON AAKER’S BRAND PORTFOLIO STRATEGY Kent Dahl kentd@kth.se Different Relevancein Different Contexts Proffesional World Indek/IPD‚ Guest Lecturer Master Thesis‚ Endorsed by Uggla Educational World Educational Music World Professional Music World Music World Internal& ExternalPerspectives What a weak sub‐ brand! Portfolio Roles No‚ it’s a Linchpin brand! Product Defining Roles ProductDefiningRoles
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Hudson Burnham was the architect responsible for creating the Flatiron Building in New York City‚ which opened in 1902. Born in Henderson‚ New York and raised in Chicago‚ Illinois‚ Burnham first apprenticed as a draftsman under William LaBaron Jenney. At the age of 26 he met future business partner John Wellborn Root‚ and together they were responsible for the design of one of America’s first skyscrapers: the Masonic Temple Building in Chicago. As an internationally prominent figure‚ Daniel Burnham
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individual accomplishment toward organizational objectives. Teamwork divides the task and multiplies the success. Overcoming barriers to performance is how groups become teams. WHAT IS TEAM BUILDING ? ‘Team Building’ is the process of enabling a group of people to reach their goal’ STAGES OF TEAM BUILDING STORMING • Define Problems. • Identify Mutual Goals & Challenges. • Assessing resources & setting direction. FORMING • Realize the gravity of the task. • Positioning and Influence. • Conflict
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BUILDING DEFECTS PART 1 • Identify common building defects • Identify the source • Provide pictures‚ diagrams and sketches • Suggest remedial action • Show details that would have avoided the defect PART 2 Generate a scheme for planned maintenance and provide a building checklist to ensure all necessary maintenance is carried out on a regular basis. INTRODUCTION In this project we will be looking at many different kinds of building defects that would be commonly seen in the construction
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Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution Format 19 Figure 6: Graph of Sales based On Distribution Format 19 5. FUTURE PLANS & ANALYSIS :- 20 Figure 7 : INDIA v/S GLOBAL MARKET 21 6. REFERENCES
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INDEX Page No. 1. The Product 3 2. Our visits 3 3. Customers 5 4. Competition 6 5. Trends 6 6. Interview with VP‚ Cavinkare 7 7. Brands 8 8. Learnings 10 9. References 10 THE PRODUCT Shampoo is a hair care product used for the removal of oils‚ dirt‚ skin particles‚ environmental pollutants and/or other contaminant particles that gradually build up in hair. Shampoo‚ when lathered with water‚ is a surfactant
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Executive summary Sunsilk is one of the world ’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped‚ constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of Sunsilk. Methodology: The two models developed are: 1 Model used Instrument of data collection Sample size Brand asset valuator model Questionnaire 25 respondents
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WEEK 3: Case Study Building a Coalition Leadership & Organizational Behavior : MGMT 591-65531 PART I: Group Development At this point in time‚ the group is not yet even development. It almost seems as if all the individual organizations are storming because they want to make sure that each one of their opinions is heard‚ and they have control of the situation. No one wants to give up their own power or control. They have started off correctly as it is stated in the case that HR representatives
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The Laptop Initiative! Alex Dantzler & Megan Bresnahan Introduction to Sociology 1301 Professor Murray Fortner November 18‚ 2014 I. Introduction The 21st century has so much to offer with all of the technological advances that have happened in the last decade. Everything from iPods to iPhones to iPads to MacBooks have taken over today’s society. Not to mention the ton of other products available in any electronics store. Technology is everywhere‚ and it is being used in so many more ways
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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