Describe and Evaluate the Multi-Store Model of Memory The multi-store model of memory (MSM) is an explanation of the process of memory. Richard Atkinson and Richard Shiffrin first illustrated the multi-store model‚ in 1968‚ it explains how we hear‚ see and feel many things but only a small number are remembered and other aren’t. There is strong evidence of three different stores suggesting that the basis of the MSM is reliable. However there has been some criticism of the MSM‚ most importantly
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The Working Memory Model (WMM) is a theory by Baddeley and Hitch in 1974. The theory replaces the idea that there is a single Short Term Memory (STM) from Atkinson and Shiffrin (1968)‚ it suggests that the STM is a flexible multi-component system. The WMM suggests that the STM is controlled by the Central Executive (CE) which controls attention‚ planning and synthesising information. The Central Executive is a flexible system which means it can process audio‚ visual and sound information‚ it also
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Obedience results from pressure to comply with authority. Children are taught to obey from an early age by their care givers‚ in order for them to conform in society. The authoritarian rule continues through their education and working life‚ and is then passed on to the next generation. This essay will focus on the work of the American psychologist Stanley Milgram. It will also look at other studies into obedience that evolved from Milgram’s experiments from the early 1960s. Stanley Milgram is
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Describe and evaluate the evolutionary theory of food preferences According to an evolutionary approach current human behaviour can be understood in terms of how it may have been adaptive in our ancestral past. Evolutionary theorists are concerned with behaviour which is adaptive and having survival value‚ these researchers look for ultimate explanations. Current behaviours may be maladaptive and dysfunctional but can be understood as having been adaptive and functional in some way. To undertake
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Describe and evaluate two theories of the formation of relationships There are two theories of the formation of romantic relationships‚ which are the reward/need satisfaction theory by Byrne and Clore (1970) and the similarity theory also by Byrne and Clore with Smeaton (1986). The similarity theory promotes liking. It suggests that we are attracted to people with similar personalities and attitudes to us and that we first sort potential partners for dissimilarity avoiding those whose personality
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Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective‚ Pfizer needs to enlarge and rectify their marketing communications‚ (such as‚ adjust their promotional tools‚ differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now‚ it has 150 countries using their pharmaceutical
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Describe and Evaluate one or more definitions of Abnormality One definition of Abnormality is deviation of Social Norms. Social norms are accepted ways of behaving within a society. They are the unwritten rules that members of a society regard as being normal and acceptable‚ and any deviation from them can be regarded as abnormal behaviour. Examples include ways of dressing‚ such as women wearing feminine clothing and men wearing masculine clothing‚ not appearing naked in public‚ saying ’please’
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DESCRIBE AND EVALUATE THE MULTI-STORE MODEL OF MEMORY (25 MARKS) The multi- store model of memory is an explanation to how memory processes work‚ we hear‚ see and feel many things but only a small number are remembered‚ the model was first introduced by Atkinson and Shiffrin in (1968)‚ whereby they explained tat the multi-store model of memory has 3 stages which is sensory memory‚ short-term memory and long-term memory‚ this information processing approach to Cognitive Psychology‚ describes the
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Describe and evaluate psychological definitions of abnormal behavior According to the science of psychology one’s behavior needs to follow a certain criteria in order to be deemed “normal”. If one’s behavior does not match the criteria‚ their behavior is seen as undesirable and wrong (requires change). For this physiologists need to be able to view a person’s behavior and be able to tell the difference between normal and abnormal. Whilst defining the “normality” of ones behavior physiologists
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Describe and evaluate the biological explanation of gender development. Give evidence in your answer. (10 marks) The biological approach states that human beings have evolved so that males and females possess different chromosomes that trigger the production of different levels of certain hormones. It is these hormonal differences between the sexes that lead to differences in behaviour. This allows for males and females to perform different roles in reproduction thus ensuring the survival of
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