The multi store model of memory was developed by Atkinson and Shiffrin (1968)‚ it is proposed that memory was not a single process but involved more than one stage and more than one kind of memory‚ the different stages of memory operate together. These stages include sensory memory‚ Short term memory and long term memory‚ Information is said to pass through each stage in a fixed sequence. There are limitations of capacity and duration at each separate stage. The first stage of the model is the sensory
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The multi-store model of memory is an theoretical explanation of how memory processes work. It was the first extensively accepted model of how memory works‚ it is however not the definitive explanation of memory. The model was proposed by Atkinson and Shiffrin in 1968. It is suggested in the model that the human memory involves a sequence of three stages‚ these include: sensory memory‚ short term memory and long term memory. Information is said to pass through each stage in a fixed sequence.
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The first of the two theories was put forward by Byrne and Clore in 1970. They named this theory about the formation of relationships the Reward/Need Satisfaction Theory. Their theory suggests that we are attracted to people we find satisfying to be with. This can be demonstrated by asking people why they are attracted to their partner‚ the usual answers are: caring‚ supportive‚ affectionate or just good fun. We‚ as humans‚ are motivated to seek stimuli that are rewarding to us. We are equally
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Gestalt theory emerged as a result of three German psychologists‚ who did not agree with the idea of introspection‚ and analysing perception to itemise it into individual sensations. They argued that‚ rather than separate sensations‚ we perceive objects as organised wholes. Gross (1987) attempted to explain this using the analogy of water; as a whole‚ it has different chemical properties to its components‚ hydrogen and oxygen. We organise and remember the arrangement of objects using a set of heuristics
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According to Atkinson and Shiffrin the multi-store memory has 3 distinctive stores; sensory registry‚ short term memory (STM) and long term memory (LTM). Information from the environment enters the sensory memory for 0.5 second‚ if the individual is paying attention this information will enter the STM‚ from there if the information is rehearsed it will be store into the LTM. Duration is how long the memory lasts‚ capacity is how much memory an individual can store‚ encoding is what format it is stores
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|[pic][pic] | |Pfizer-Wyeth Merger Analysis | | | |“Creation of the World’s Premier Biopharmaceuticals Company”
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1.0Introduction Pfizer Inc. (Pfizer) a research-based‚ international biopharmaceutical company. Nevertheless‚ it is the largest world drug organisation as well as the top-selling drug in the world in 2011. There is five segments for Pfizer Inc. to supervise its procedures which are Primary Care;Oncology and Special care‚ Emerging markets and Establish products; Consumer healthcare and Animal health and Nutrition Moreover‚ Pfizer freeze its position as one of the most diversified oranisation in the
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Pfizer Proposal Summary: In terms of total sales‚ Pfizer is the world’s largest pharmaceutical company that creates products that serve approximately 150 million people worldwide and sales of approximately $50 billion in 2009. Formed in 1849 as a chemicals business‚ it has realigned itself to become the world’s leading research based pharmaceutical company and has produced drugs such as penicillin‚ Lipitor‚ Viagra‚ Detrol‚ and Geodon and thousands of others throughout its history. Focused now on
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Describe and evaluate evolutionary explanations of gender. [8 + 16] During the evolutionary adaptation time period‚ between 10-40 thousand years ago‚ our ancestors were hunter-gatherers. This created a division between men and women. The men would hunt for food and the women would be in charge of the domestic duties such as cleaning and cooking. Doing the domestic chores would have kept women more protected‚ as it is less strenuous and would have guarded the camp whilst the men were out hunting
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Describe & Evaluate any two theories in developmental psychology Piaget’s (18961980) theory of moral development was based on his cognitive developmental theory. Piaget stated that children’s moral reasoning developed through a number of different stages similar to that of cognitive development. (Eysenck‚ M 2002) Piaget played games of marbles with children of different ages. He wanted to observe their understanding of the rules of that game and how important they thought it was to obey the rules
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