THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET‚ JUST FOR A MINUTE‚ THAT YOU ARE BRIEFING AN AGENCY. INSTEAD‚ PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects‚ builders‚ all sorts of different experts that you have hired to help you. They might all come from different specialist companies
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Understanding consumer behaviour has taken the attention of researchers and companies due to their relevance for business success (Jones et al 2000). How is consumer satisfaction related with their loyalty has been likely the most important issue in consumer behaviour for ensure a long-term success in a marketing strategy (Pappu et al 2006). The literature and researchers suggest that there is a strong relation between product satisfaction and brand loyalty‚ but always highlighting their relation
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powered by fossil fuels had an economic potential that could help others around the world. Another factor is that Britain’s industrialization developed in the early ages‚ but it was on the global economy so other parts of the world had a role to help contribute in industrialization. The INDUSTRIAL REVOLUTION happened at about 1760 and continued for about 100 years with new machines being created fueled by fossil fuels and other organic sources. Capital merchants in Britain used the PUTTING OUT SYSTEM
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Diversity can be defined as people coming together from different races‚ nationalities‚ religions and sexes to form a group‚ organization or community. A diverse organization is one that values the difference in people. It is one that recognizes that people with different backgrounds‚ skills‚ attitudes and experiences bring fresh ideas and perceptions. Diverse organizations encourage and harness these differences to make their services relevant and approachable. Diverse organizations draw upon the
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for corporations. In my opinion‚ I will recommend debt financing for the client to consider because the interest payable on debt financing can be waived-written off. The fact is that‚ interest payments on debts tax returns are deductible. In the first step‚ you have to try as much as possible to find out the relevant issue that could help solve the problem of the client. Here‚ you can find out the principles the client uses to operate his work. In the second step‚ you have to identify the primary
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9. Describe the differences between the universal and the contingency leadership theories. Explain your answer in sufficient detail to demonstrate your understanding. Be specific using the materials in your text and not a generalized or philosophical statement. Hint: both the trait and behavioral leadership theories were attempts to find the “one best leadership style in all situations”; thus they are called universal leader theories. According to Stogdill and Mann‚ it was illustrated that traits
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Advantage: How to Identify and Fulfill Customer Needs Karl Albrecht‚ Lawrence J. Bradford. Homewood‚ Ill.: Dow Jones-Irwin HF5415.5 .A43 1990 Summary: According to this book‚ to know your customer is the basis thing for a success business. A good way to learn to do something better is to observe in action those who do it very well. The company who know their customers better than anyone else has more chance to success. In order to know your customers first of all is to know what a customer is. There
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For the assigned discussion topic‚ our group will address the concept of diversity in two perspectives‚ cross cultural diversity management and managing multicultural teams. On this document we start by defining diversity and move on to multicultural aspects of diversity. Following‚ we will introduce the concept of managing multicultural teams to whom we will briefly introduce the four challenges of managing multicultural teams as well as some strategies to unravel it. Finally‚ we list the group
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Luis Munoz September 27‚ 2010 I was born in Chicago‚ IL on December 26‚ 1992. I have lived in Cicero for almost all of my seventeen years‚ and I have attended public schools since kindergarten. I enjoy listening and playing music‚ mostly Christian rock and worship music. Some of my favorite bands are Hillsong United‚ David Crowder Band‚ Newsboys‚ and Steven Curtis Chapman. This past week I was able to go to the All-State Arena to see David Crowder and Steven Curtis Chapman live in concert
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Linear Least Squares Suppose we are given a set of data points {(xi ‚ fi )}‚ i = 1‚ . . . ‚ n. These could be measurements from an experiment or obtained simply by evaluating a function at some points. You have seen that we can interpolate these points‚ i.e.‚ either find a polynomial of degree ≤ (n − 1) which passes through all n points or we can use a continuous piecewise interpolant of the data which is usually a better approach. How‚ it might be the case that we know that these data points should
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