Sl. No. | Topic | Page No. | 1. | Introduction | 2 | 2. | Problem Statement | 3 | 3. | Probable Solutions | 4 | 4. | Development of Key Decision Criteria | 5-6 | 5. | Contingency Plan | 7-8 | Introduction When the cola giants‚ Pepsi and Coke‚ entered the Indian market‚ they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought in India by the two rivals with its focus on the publicity campaigns where the two
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The case looks at how the company tried to optimize cramped warehouses and how it revived its distribution strategy using automation technology. The case also highlights the benefits of total supply chain transformation for PepsiCo. This case can be used by MBA / MS students studying Operations Management as part their curriculum. ------------------------------------------------- Issues: » To understand the supply chain process of PepsiCo. » To understand and discuss PepsiCo’s innovative distribution
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Pepsi Internal Control Procedures Pam Sharratt XACC/210 April 10‚ 2013 Cito Vanegas Pepsi Internal Control Procedures The Pepsi Co. has many shareholders that they have to answer too when certain things just do not seem to add up. They have different teams of management to oversee every area of operation and to make sure the company is running effectively and gaining the best profit possible. Like other companies over the last few years they have had their ups and downs in certain areas.
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In 1886‚ the Coca Cola Company was developed but it wasn ’t until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies‚ PepsiCo has developed and acquired
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Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive
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Pepsi advertising endeavour Pepsi has always formulated advertising strategies keeping in mind its target group. Its target group has always been the youth. Pepsi’s basic advertising techniques: a) Catchy tag lines and associate lines b) Evolution of the logo c) Association with main sports events d) Youth icons as brand ambassadors i. Creativity in advertisements ii. Grabbing attention a) Catchy tag lines and associate lines: Ever since Pepsi’s entry into India
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Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). o Great brands‚ strong distribution‚ innovative capabilities o Number one maker of snacks‚ such as corn chips and potato chips PepsiCo sells three products through the same distribution channel. For example‚ combining the production capabilities
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quit it completely. Fear arousal is the arousal of fear using various methods such as media of worrying images‚ to attempt to get people to change their behaviour to a certain aspect of their lifestyle. On smoking packet’s they have small quotations such as ‘smoking kills’ or ‘smoking can cause lung cancer’. This is to create a certain amount of arousal in the person by using fear‚ making them want to quit. The Ruiter study used fear arousal to examine the effect on attitude toward participating in
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CONTENTS Introduction ................................................................................................................................... 1 Coca Cola versus Pepsi Cola – The History.................................................................................. 2 Examples of Coca Cola vs Pepsi De-Positioning .......................................................................... 3 Critical Analysis .............................................................................
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Introduction The ability of an organization to attract and retain customers is vital to its success. Customer loyalty requires a strong desire by the customer for a product‚ and availability of several product vendors to choose the product based on his/her preferences. Hospitality organizations are in the relatively unique position of attempting to bridge two worlds; the domestic and the commercial as they deliver on the service promise. These two factors are very much applicable in the hotel
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