Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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What evidence supports the myth of King Arthur? “Some people believe that King Arthur is so inextricably tied up in Celtic Mythology that he must‚ in origin‚ have been‚ not a man at all‚ but a god.” Arthur is claimed as the king of almost every Celtic kingdom known. The 6th century saw many men names Arthur born into the royal families of Britain but‚ even though‚ there were many attempts to identify the great man himself amongst them‚ there can be little doubt that most of these people were only
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Foreign Direct Investment Theory‚ Evidence and Practice Imad A. Moosa 1 Introduction and Overview WHAT IS FOREIGN DIRECT INVESTMENT? Foreign direct investment (FDI) is the process whereby residents of one country (the source country) acquire ownership of assets for the purpose of controlling the production‚ distribution and other activities of a firm in another country (the host country).1 The International Monetary Fund ’s Balance of Payments Manual defines FDI as `an investment that is made
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How can texts position audiences to reject‚ accept or question values and beliefs? Nelson Mandela once said that “our daily deeds as ordinary South Africans must produce an actual South African reality that will reinforce humanity’s belief in justice‚ strengthen its confidence in the nobility of the human soul‚ and sustain all our hopes for a glorious life for all”. Through the eyes of a person living in an egalitarian society one may be able to view the excellent film District 9‚ as directed by
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During the 20th century African Americans were rapidly entering the prison world for no justified reason other than racial discrimination. According to DuVernay‚ as time passed by‚ The United States prison population number began to increase to about 300‚000 by the year of 1972 and it became the highest in the world. She also stated that‚ “Should a little country with 5% of the world’s population having 25% of the world’s prisoners? One out of four humans beings with their hands on bar‚ shackled
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regarded as one of the most important scientists in classical antiquity. In addition to making important discoveries in the field of mathematics and geometry‚ he is credited with producing machines that were well ahead of their time. The Ancient Roman historians showed a strong interest in Archimedes and wrote several biographies relating to his life and works‚ while the few copies of his treatises that survived through the Middle Ages were a major influence on scientists during the Renaissance. Archimedes
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United States and UK Relations in the 20th Century: A Powerful Alliance and the Changing of the Guard The United States and UK have a shared‚ multifaceted history. Between them‚ they have colonialism‚ wars‚ partnerships and friendship. Recent events have highlighted their relationship and applauded or criticized it. The thesis of this paper is to evaluate the trends in the relationship of the US and the UK in the 20th century that indicates American ascent from a young nation to a leader
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to be the custodian of international history for the majority of the 20th century playing an important role in practically all key international crisis and events from the First world war to Bosnia. An international event could not be considered major unless the US were involved ( Mckay. 2013‚ p422) The end of the Cold and the fall of the soviet union 1991 marked for many the end of history as such: as Fukyuama describes it “ ‚ the end point of mankind’s ideological evolution and the universalization
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There were many different scientific advances during the late 19th century‚ but one specific scientific advance that I will be discussing is the discovery of physics through X-rays and radiation‚ which was discovered by Wilhelm Röntgen. After he published a paper on his discovery of X-rays in 1895‚ there was great study and research done by physicists such as: Antonie Henri Becquerel‚ Marie Curie‚ and Ernest Rutherford on radioactivity and the formation of radiation through x-rays. Although Wilhelm
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The 20th century shaped modern-day America more than any previous period since the American Revolution. In the years between 1901 and 1999‚ the United States was active participants in multiple conflicts (including both World Wars)‚ spearheaded international cooperation‚ underwent several social reforms‚ experienced both an industrial revolution and a digital revolution; as well as became the poster nation for freedom and opportunity. This time period was so instrumental that new generational descriptions
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