Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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Evaluation of a business model.- Procter & Gamble The aim of this essay is to build an outline of a business model which will be demonstrated with the help of - “building blocks” template‚ for a selected enterprise. The enterprise selected for this essay is Procter & Gamble. First this essay will give a brief description of Procter & Gamble and then move on to explaining and evaluating various sections of the template for Procter & Gamble‚ and finally this essay will conclude
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After looking over the customer service model I would use what I thought I would want to receive as a customer calling in for help. You have a preconceived notion as to what your customer service call would be like. For instance if I had a customer call I would like to greet them warmly and get right to the point as to what the problem is and what I am prepared to do in order to help them. A customer expects professionalism but they also expect understanding and dedication to their issue‚ so being
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F 1) FACEBOOK’s business model: It turned to be that facebook doesn’t have a certain business model to generate revenue‚ since facebook was launched at the beginning as a social site where people can meet and become friends‚ but never thought to have a profit out of these relationships built. But lately facebook owners started thinking about creating a business model to have a revenue out of the site’s functions‚ and decided to include the old fashion online business model which is creating display
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dedicated providing consumers with the top quality goods along with Amish values that have been passed on from generation to generation. The Amish traditions and values have can be traced back to the 18th century. THEAMISHBARNSTAR.COM was founded in Ohio’s Amish heartland in 2005. THEAMISHBARNSTAR.COM currently operates the store online with quality goods‚ hard work and priding their selves with outstanding customer service. THEAMISHBARNSTAR.COM graciously commits a portion of the proceeds
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Google’s Introduction Google was founded by Sergey Brin and Larry Page while they were students at Stanford University in 1995. By 1996‚ they had built a search engine (initially called BackRub) that used links to determine the importance of individual WebPages. In 1998‚ the company was officially launched at a friend’s garage. The name Google was derived from the word googol‚ which is a mathematical term. This name was originated from a nine year old boy named Milton sirotta who gave the name number
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Chapter 6: “What Do Firms Try to Maximize‚ if Anything?” Introduction Do firms really maximize profit? This question has been under debate since the 1940s and 1950s‚ when a wide number of mainstream neoclassical economists defended the assumption against a group of institutional economists that questioned the assumption as the norm in the industry. On the side of the neoclassical economists were Fritz Machlup and Milton Friedman‚ with institutional economists Richard A. Lester and Garnder C
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Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and
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To support his family‚ he started to work as a traveling salesman-door to door sales- for the Crown Cork and Seal Company. Gillette had tendency to invent sth and he tried so many times but he failed to make them usable. It was in the 1890s when a business idea popped to his mind. He realized that there was a need in the market for cheap‚ disposable razor blades. It would not be wrong‚ if we defined shaving history as before gillette-after gillette. Before gillette‚ shaving was big trouble‚ as the
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CARL ROGER’S 19 PROPOSITIONS PROPOSITION 1: HUMAN EXPERIENCE AT ACONCIOUS AND UNCONCIOUS LEVEL Every individual exists in a continually changing world of experience of which he is the centre. PROPOSITION 2: HUMAN PERCEPTION The organism reacts to the field as it is experienced and perceived. This perceptual; field is‚ for the individual‚ reality. PROPOSITION 3: WHOLENESS The organism reacts as a whole to this phenomenal field. PROPOSITION 4: SELF-DETREMENATION The organism has
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