"Describe how a company can look for new market spaces outside its own industry" Essays and Research Papers

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    The Outside Monologue

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    different world above us‚ The Outside. It is a place where people can feel independent. It is said that many decades earlier‚ the Outside became too polluted for a whole population to live in‚ so with no other choice‚ seventy-five percent of the population moved into The Colony‚ where they would have to live under Mother. From that time on‚ the citizens had to perform tasks that the Mother orders them to do. Like today‚ we are ordered around by Mother without our own thoughts or independence. We only

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    Kodak Company‚ founded by George Eastman‚ is a worldwide US corporation that produces imaging and photographic equipment such as digital cameras‚ imaging systems and sensors and photographic film. Eastman decided the name of the company should be short‚ unique and easy to pronounce. Originally the name was “Nodak” chosen by David Houston‚ a fellow photographic inventor who later sold several patents to roll film camera concepts to Eastman. Houston chose “Nodak” as a nickname of his home state North

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    Situation/Market Analysis Market Size: * 33‚946‚600 sports footwear sold in 2010 for a total of $ 2‚538.4M * 19‚149‚200 men’s sports footwear sold in 2010 for a total of $ 1‚363.9M * 14‚797‚400 women’s sports footwear sold in 2010 for a total of $ 1‚174.5M Market Growth: Global sports footwear: * 46.8% volume growth from 05-10 and 2.1% from 09-10 * 46.7% value growth from 05-10 and 3.3% from 09-10 Men’s sports footwear: * 65.6% volume growth from 05-10 and

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    1.1. Industry Analysis 1.1.1. Market Characteristics: - Market Potential: During the past few years major footwear and clothing brands like Reebok and Puma‚ and more recently‚ adidas and Nike‚ have been moving into the cricket market. Reebok was the official technical sponsor of the 2011 ICC World Cup and adidas clothes the Proteas‚ English and Australian teams. Nike featured prominently on the sleeves of the Indian team shirts. Some of the top players who had been in action at

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    The New Look In February 1947‚ Christian Dior introduced the first major postwar collection‚ called the "Corolle Line"‚ which was later renamed the "New Look" by American journalists in Life Magazine (Fashions of the 1950 ’s: The "New Look). Dior was over the harsh utility style clothes and their masculine characteristic. With the "New Look"‚ most recognizable by its curvy shape and line‚ Dior started the fashion revolution away from the wartime mode (Fashions of the 1950 ’s: The "New Look). In

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    1-14 Identify and describe the problem in this case The American medical system has long needed to abandon its old paper system and catch up with the rest of the digital age. Putting medical records on computers instead of filling out forms when you go to the hospital will reduce medical errors and reduce costs. On the other side any savings or efficiencies would benefit the insurers paying the bills not the providers. So why should providers invest hundreds of thousands or even millions of dollars

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    Assignment 5.1: How the Coca-Cola Company Markets its Products and Services Grace Little Jones International University/ BBA101 How the Coca-Cola Company Markets its Products and Services In general‚ Coca-Cola beverages are for all consumers; however‚ there are some brands that target specific consumers. The target market has been defined as multi-cultural youth of age 13 - 24. The Coca-Cola Company ’s people say "Coca-Cola Company will target multi cultural youth by identifying common youth

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    How To Describe A Norm

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    The first norm I decided to us is “WHEN PEOPLE ASK YOU HOW YOU ARE DOING‚ TELL THEM ABOUT YOUR WHOLE DAY”. I was sitting in library doing my assignment. I then seen a young girl who I haven’t talk to in a while and approached her and said hey. She said hey back as she continue to walk. You could tell she had somewhere to go. I then stopped her and said “How you been?” “I been good how are you doing” She responded. I went on to tell her about and argument me and my mother had that morning that caused

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    relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers‚ create customer value and build strong customer relationships. In the final step companies reach the reward of creating superior customer value. By creating value

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    How IT can add value to a company directly and indirectly. Information technology can add value to a company either directly or indirectly. Reducing the cost associated with a given products/services. Cost reduction could happen anywhere within acquisition of raw materials to delivery of final product/services. Cost reduction occurs in different forms‚ it usually occurs when IT allows the same activity or set of activities to be performed more efficiently (Diann‚ n.d.). IT may either reduce

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