American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Porter’s Five Forces Model‚ if entry into a market is easy then rivalry is likely to be high. Considering McDonald’s competitive rivalry‚ there is intense competition in fast food industry that many small fast food businesses fight with each other to improve their customer base. This makes a competition the major focus between businesses. Although‚ McDonald’s‚ with more than 32‚000 local restaurants serving more than 60 million people in 117 countries each day‚ has a number of fast food outlet competitors
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THE EFFECTS OF TAKING FAST FOOD FOR OUR HEALTHY Fast food refers about food such as hamburgers which is prepared quickly and that we can take away with us. It is served at a counter or drive-tru window without to wait at a long time and do not employ wait staff‚ customers simply seat themselves after ordering. Fast foods are ready to eat alternatives to home cooked food. They are readily available and can be eaten at ones own convenience. However‚ it is necessary that we know the benefits
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effects of fast food choices and the amount of harm that can be caused to your body. Fast food restaurants should be required to serve healthier foods for these four reasons: people constantly on the go and in a hurry who need a meal quick should not have to settle for a greasy unhealthy meal; high school students who attend open lunch need healthier alternatives they can buy; the more fast food chains that provide healthier foods would encourage other restaurants to sell healthier foods causing people
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Argumentative Essay Fattening Fast Foods What makes a person become fat and overweight? Is it really because of fast food restaurant patronage? A fast food restaurant is an eating place that prepares food quickly and offers minimal service to customers. “Every day‚ nearly one-third of U.S. children aged 4 to 19 eat fast food‚ which likely packs on about six extra pounds per child per year and increases the risk of obesity‚ a study of 6‚212 youngsters found” (“Fast Food Linked to Child Obesity”‚ 2003
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FOOD CHAINS and FOOD WEBS There are two types of feeding relationships: autotrophic and heterotrophic. Autotrophic organisms make their own food by the process of photosynthesis e.g. plants. Heterotrophic organisms cannot make their own food (i.e. cannot carry out photosynthesis)‚ therefore must eat other organisms to get their nutrients e.g. animals. A food chain is the feeding relationship among organisms or the series of living organisms that eat each other. A food chain shows the transfer
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Waylon Dude ENG 099/100 Fast Food: Problem in America? Imagine you’re at McDonald’s and you’re going in for that bite on your burger. First thing you think about is the tastiness of the burger and not exactly what you’re eating. Little do you know that you’re eating so much stuff that will actually take a toll on your body in the long run? Most Americans do not have this thought running through their minds because all they care about is the explosion of flavor in their mouth and the satisfaction
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Warren Eng.100 4/27/11 Fast Food Popularity Fast food is a huge growth in our country. Fast food restaurants are constantly trying to increase their popularity growth by lowering prices and getting faster food service technology. With this said there is a huge competition between fast food restaurants all around increasing there popularity. There are many key factors to the reasons why popularity of fast food keeps on growing. It is believed that price may be a contributing
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CHAPTER 1 The Problem Rationale Food is one of the basic necessities of man in order to stay alive. Whether he likes it or not‚ man needs sufficient amount of food to sustain his being. This need to meet the food intake parallel with the essential meals per day results to the materialization of the food service industry which deals with preparation and sale of food items or products. Therefore‚ the food service industry will always remain in high demand because of its category. This industry
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was a quiet boy) Example ONE Basic Essay The Unhealthy Fast Food Fast food nowadays is considered a normal eating venture. People are not just eating out on special occasions or weekends anymore. It means that all the time they mostly eat fast foods. However is fast food good for health? Fast food has its popularity in the 1940’s. Within a few years‚ fast-food operations popped up everywhere. With the compelling rise in fast-food restaurants since the 1940’s‚ oddly it started the rise in
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