MODELING CUSTOMER RELATIONSHIPS AS MARKOV CHAINS Phillip E. Pfeifer Robert L. Carraway f INTRODUCTION The lifetime value of a customer is an important and useful concept in interactive marketing. Courtheaux (1986) illustrates its usefulness for a number of managerial problems—the most obvious if not the most important being the budgeting of marketing expenditures for customer acquisition. It can also be used to help allocate spending across media (mail vs. telephone vs. television)‚ vehicles
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like crap. There is a stereotype about fast food workers that they’re all either pimply teenagers or stupid high school drop-outs who are empty inside and apparently have no feelings. If you look around at questions and answers in this category‚ you will get a glimpse of how some people feel about fast food workers. Because of these stereotypes‚ you will get treated like crap. Fast food companies require their workers to be friendly to customers no matter how the customer is treating them and go by
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and food issues; America has seen a dramatic increase in obesity in the last two decades. The occurrence of obesity and obesity related diseases increased rapidly in the U.S. in the last two decas. At the same time‚ the number of fast food restaurants more than doubled over the same time period‚ while the number of other restaurants grew at a much slower pace according to The Centers for Disease Control (Ward-Smith ). In public debates over obesity‚ the widespread availability of fast food restaurants
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product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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Question 1. Assume you are the manager of a fast-food restaurant. What are the outputs of your work unit? What are the activities required to produce those outputs? What are the inputs? When looking at a fast-food restaurant such as McDonalds‚ there are a couple main outputs that a manager needs to be aware of. The outputs include quality food and excellent service. For each of these outputs it is important to make sure that the right people are in the right positions and that they have the proper
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INDUSTRY OVERVIEW The term fast food relates to the food that can be prepared very quickly. Most of this popular type of food is availed in packaged forms called take away. The fast food industry has its roots in the food for sale stand that were part and parcel of ancient roman and East Indian societies. The fast food industry also known as quick service restaurants‚ has been serving up tasty morsels for as long as who lives in cities. The modern system of fast food franchising is believed to
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People are increasingly being warned against the ill effects of fast food and the potential damage they pose to the human health. The effects of fast food include nutritional deficiencies‚ obesity‚ increased cholesterol levels‚ cardiac problems and many other threatening heath hazards. Here is a reminder for your that will include shocking facts about fast food and the harmful effects of fast food. Effects of Fast Food: Sodium and Increased Blood Pressure Most of these quick and convenient
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Effects of Fast Food Fast food is an alternate solution to appease hunger. These days many parents are busy in their time consuming jobs and teenagers are lazy to bring food. It is rather simple to buy food in few minutes. Even though it is quick and easy‚ it is addictive which causes major health problems and money issues. Many people are attracted to the sensational‚ salty French fries from McDonalds‚ carbonated water with loads of colored dye and sugar supplements‚ soda‚ feisty‚ tasty
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outline Eating Fast Food Introduction Relevance: You all have probably experienced fast food sometime throughout your life. Credibility: The first thing that comes to mind when mentioning fast food is greasy‚ oily‚ unhealthy garb‚ yet most of us consume junk food on a daily basis anyway. There are over 300‚000 different fast food restaurants in the US. People frequent them because of convenience (quick and usually cheap). In such a fast-paced society‚ people are eating more fast food than ever before
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FAST FOOD OUTLETS HAVE MANY ADVANTAGES WHAT ARE SOME OF THE ADVANTAGES ? Advantages : 1) Fast food outlets provide a job opportunities for young people - The youth that unemployed can get the job at fast food outlets - The university student can get an opportunity to do part time job - The youth can be independent 2) Fast food outlets provide a convenient service - Through convenient service‚ customer will feel comfortable - When buying a meal at fast food restaurants‚ you always get
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