MARKETING 102 CASE ANALYSES CASE 4: EBAY EXPANDS AROUND THE GLOBE SUBMITTED BY: Talaguit‚ Justine Tejano‚ Pia Tiempo‚ Hyacinth Toledo‚ Giselle Tubilan‚ Denise Questions: 1.) Evaluate the pros and cons of eBay’s playbook strategy. The Pros of eBay’s playbook strategy are: eBay becomes part of the country’s internet because of the playbook. Develops suggestions as to how to drive traffic to the local eBay site through ads at the country’s most popular web sites and search engines. Dictates
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provision of the contract were performed I think that the German laws would apply because the case talks about ‘The American exporter was contracted’. To me this says that America was under contract by Germany so the German laws would apply in this case. The Americans were under contract to ship 30.000 lbs. of freshly frozen U.S. pork livers‚ customary merchantable quality‚ first rate brands. 2. If the case were tried in U.S. courts‚ who do you think would win? In German courts? Why? It depends
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The Scale Model Club of the Philippines’ Case Study The Scale Model Club of the Philippines: Managing Fun in a Hobby Club A. STATEMENT OF KEY ISSUES Scale model club of the Philippines (SMCP) is an organization dedicated to the hobby of plastic scale modeling in the Philippines. It was established by five hobbyists in 2001‚ the main goal of which was to develop the full potential of its members in scale modeling. The club has three main purposes‚ (1) to promote scale modeling as a hobby‚ (2) to
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4 6 = purchase or behavioural intent scales A Behavioural intent scale has been used for number 4 and 6. It is a scale designed to assess the likelihood of a consumer purchasing‚ or behaving in a certain way. (Mullet and Karson 1985). This method was chosen to assess whether the respondent would agree or disagree with the given statement‚ based on their behaviour towards Kate Moss. Mullet and Karson (1985) “Analysis of purchase intent scales weighted by probability of actual purchase” Journal
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ECONOMIES OF SCALE AND ECONOMIES OF SCOPE Economies of scale are reductions in average costs attributable to production volume increases. They typically are defined in relation to firms‚ which may seek to achieve economies of scale by becoming large or even dominant producers of a particular type of product or service. A distinction can be made between internal and external economies of scales. Internal economies of scale occur when a firm reduces costs by increasing production. External economies
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eBay: “The world’s largest online marketplace”- A Case Study J.Gopalkrishnan* V.K Gupta** Abstract eBay‚ Inc. is the largest and most popular marketplace on the Internet‚ allowing members to buy and sell almost anything. Launched in 1995‚ about 147 million people now use eBay. An estimated 430‚000 people in the United States make all or most of their living by selling on eBay. eBay’s online payment service‚ called PayPal‚ enables transactions nearly anywhere in the world. eBay proclaims “trust” between
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What do you think of Mythology? Myth means many things. To some people it means little more than a “lie”. To others it has no truth value‚ but refers to a type of story. To some it’s an ancient story that holds some importance in their life. It is an anonymous‚ traditional story that explains a belief‚ a custom‚ or a mysterious natural phenomenon. The term Myth originated from the Greek word ‘Mythos’ which means story. As time passed these narratives were believed by many people and considered
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why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is our cultural differences. EBay was an outsider and did not understand the cultural market there. By understanding our cultural differences we will understand why EBay was unable to successfully enter the Asian market. The main concept is a word‚ Guānxi . Guānxi describes the basic
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16.7 Depth Scales * Explain what is meant by a “hypnotic depth scale.” * Give examples and explain the issues relating to the use of depth scales When discussing the topic of hypnotic depth they are referring to how ‘deep’ the subject is/can go into hypnosis and what is possible at that perceived level of depth. If you do the research you will find lots of different scales of depth‚ here I have taken the scale from the coursework provided by Adam Eason School of Therapeutic Hypnosis which
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#6:Treasure Chest Problem: Someone offers to give you a million dollars($1‚000‚000) in one-dollar ($1) bills. To receive the money‚ you must lie down; the million one-dollar bills will be placed on your stomach. If you keep them on your stomach for 10 minutes‚ the money is yours! Do you accept the offer? Solution: Each dollar bill weighs 1 gram‚ if we multiply 1gram by 1‚000‚000 dollars we get a weight of 1‚000‚000 grams. If there are 454 grams in a pound then $1‚000‚000 will equal 2202 pounds
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