P1: Describe how marketing techniques are used to market products in two organisations Tesco: Growth Strategy Tesco has a well established and reliable strategy for growth‚ which has allowed them to strengthen their business and drive expansion into new markets. The underlying principle for the strategy is to expand the range of business to allow them to deliver strong sustainable long-term growth by following the customers into large expanding markets such as financial services‚ non-food and
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Marketing – Unit 3 Task 1 Describe how marketing techniques are used to market products in these 2 organizations. A definition of marketing : The management process through which services move from concept to the customer. It includes the four elements called the 4 P’s of marketing: 1. Product - identification‚ selection and development. 2. Price - determination of its price. 3. Place - selection of a distribution channel to reach the customer. 4. Promotion - development and implementation of
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P1 - describe how marketing techniques are used to market products in two organisations’ Marketing is the activity and process for creating‚ communicating‚ delivering‚ and exchange a product or service; which has values for the customers/clients. Overall it is an integrated process which builds customer relationship and creates an identity for their customers and themselves. However‚ marketing can be separated into submarkets – Business to Consumer marketing and Business to Business marketing
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Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to everyone. This gave the opportunity for doctors‚ nurses etc. to be together and provide a service which
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Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations. Marketing Marketing is the social progress. It’s about sales‚ prices and quality of the products. Marketing concepts: Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders. Marketing concept –
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Unit 3 P1 P1 – describe how marketing techniques are used to market products in two organisations. Overall concept: The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs‚ this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated. There is alternatives orientation for businesses‚ these are; The production concept: This is where
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Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals
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Knowledge Solutions January 2010 | 72 Marketing in the Public Sector By Olivier Serrat Marketing in the public sector may be the final frontier. Agencies operating in the public domain can use a custom blend of the four Ps—product (or service)‚ place‚ price‚ and promotion—as well as other marketing techniques to transform their communications with stakeholders‚ improve their performance‚ and demonstrate a positive return on the resources they are endowed with. The public sector is the part
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How marketing techniques are used to market products (P1) Microsoft XBOX 360 and a Rolex Watch Definition of marketing The management process through which goods and services move from a concept to the customer. It consists of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. Target
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Marks & Spencer Marketing Strategy Factsheet Company overview Marks and Spencer (M&S) is one of the UK’s largest and longest surviving brands and High Street retailers in the private sector. From humble beginnings in 1884 as a small bazaar‚ the store saw itself grow into the UK’s market leader in quality clothes retailing up until mid 1990s‚ however more recently‚ the company has suffered consecutive falls in clothes and food sales over the last twelve quarters. Whilst it still holds a respectable
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