Assignment 1 How organizations use information Kieran Westgarth Contents What is Information? 2 Qualitative 2 Quantitative 2 Primary 2 Secondary 3 How is information used? 3 Sources of Information 3 External Sources 4 Internal Sources 4 Reliability of Data Sources 5 Good information 5 Valid 5 Reliable 5 Timely 6 Fit for Purpose 6 Accessible 6 Cost-effective 6 Sufficiently Accurate 7 Relevant 7 Having the right level of detail 7 From a source in which the user has confidence 7 Understandable
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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Write about the ways that Fitzgerald tells the story in Chapter 2 Fitzgerald uses a variety of techniques throughout the novel to draw in the reader into the story‚ in Chapter 2 there is a lot of evidence of these techniques being used and the way Fitzgerald uses them in exploring the chapter‚ such as pathetic fallacy‚ symbolism‚ narrative technique and shock. Also‚ the theme that runs throughout the novel is contrasts of class in society‚ which is clearly shown to reader in the example of Wilson
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(a) Segmentation bases in industrial product markets Segmenting an industrial product market introduces a number of additional bases‚ uses similar bases and also precludes some of the ones more frequently used for consumer product markets. Such bases are: • Type of application/end use e.g. adhesives for home‚ office and industrial use. 3 • Geographical e.g. Scotland‚ Wales‚ North West‚ North East‚ South East‚ East Anglia or by country/region. • Benefits sought: Closely related to the above
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Describe how external factors are impacting on 2 organisations and their stakeholders. 1st organisation: Tesco FACTORS (add description) | Impact on business activities | Impact on Stakeholders | Political 1:Membership of international trading communities’ e.g. European Union.The economic association of over two dozen European countries which seek to create a unified‚ barrier-free market for products and services throughout the continent‚ | This would affect Tesco on their business
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Apple‚ Inc: Marketing Strategy with the Customer in Mind By: Rosa Somerville BUS 330 – Principles of Marketing (BAD 1216A) Instructor: Vicki Long May 21‚ 2012 Introduction My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone‚ a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple
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The Importance of Marketing to Organisations in the Twenty-First Century Nintendo Co. Ltd ‘Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.’ When most people think of marketing‚ they think of selling‚ distributing and advertising‚ as we are daily swamped with sale calls‚ Internet pop-ups‚ and television commercials. Although these tactics of marketing are true‚ they are ineffective with
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Introduction to Tourism [] Paula Trotter Assessment task concerning the marketing of Australia by its Destination Marketing Organisation (DMO)‚ Tourism Australia. Executive Summary The purpose of this report is to examine the effectiveness of the Destination Marketing Organisation‚ Tourism Australia‚ in marketing Australia as a tourism destination in relation to three critical success factors; marketing research as an integral activity‚ targeting the right type of tourist‚ as well
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Apple Learning Team D BIS 320 04/14/2014 Greg Chavarria Apple Apple Inc. is a consumer’s electronics company that was first founded by Steve Jobs‚ Ronald Wayne and Steve Wozniak on April 1‚ 1976 in Cupertino‚ CA. Apple Inc. is known for designing innovative and cutting edge consumer electronics‚ software‚ applications‚ phones‚ and personal computers etc. What makes Apple successful is how the founders are able to keep up with technology without sacrificing the company objectives. Their products
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How does Apple do it? Case Study on Premium Pricing In the previous post we discussed how you can charge premium price without losing sales and still have customers love your products. No one does this as well as Apple‚ the most valuable company in the world by market value. Apple never competes on equal playing field with their competitors. They write their own rules and come up with innovative products that no one has dreamed off year after year. Their slogan explains how they have been able do
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