Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping malls in Gurgaon. In NCR DLF‚ MGF‚ JMD‚ SAHARA‚ all big players are in the region. On M.G. Road Gurgaon MGF Group has two shopping malls in operation MGF Metropolitan Mall‚ MGF Plaza‚ Sahara
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two years. Most of the industries along this side are converted into residential areas while the remaining are closed down. This area has got lot of potential in terms of customers. This is the reason malls have cropped up in this area. There are 2 more malls nearby namely Nirmal Lifestyles and R-Mall‚ which are crowded. The middle income group resides in this and nearby areas. There is lot of traffic (both vehicular and pedestial) along this belt since it is the main road towards Thane. Easy to access
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in a mall as compared to the standalone counter parts. It is seen that actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other hand‚ a high street store of retail chain has an average conversion of about 50-60%. As a result‚ a stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are experiencing a ROI of 8-10% 2. Customer Loyalty: Retail chains are yet to settle down with the proper merchandise mix for the mall outlets
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sorts of things to do like shopping in malls or streets. The appearance of the malls in United Kingdom primarily comes from the fact that they feature more than hundreds of stand-alone shops‚ cafes‚ restaurants and a huge number of department stores‚ in which there are wide varieties of types of shops. Moreover‚ most shops are chain stores‚ but among those that are not‚ there is much individuality. (O’ Driscoll‚ J. 1995 P.148) The situation of shopping malls is as common in Hong Kong. Both societies
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States has more malls than high schools and the number of shopping centers is increasing each year (378). It is clear that malls are a large part of our society. In "Shopping for American Culture‚" James Farrell claims that the 45‚000 malls in America define American values and culture because malls are the ideal environment for social interaction‚ aesthetic appreciation‚ and equality of consumerism. While Farrell talks through the majority of his essay about the benefits of the mall‚ his final two
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School of Applied Science and Foundation Studies MARKETING PLAN |Marks: | | | FBM102 – PRINCIPLES OF MARKETING |Name |:NORDIN BIN BASIR | |Matric Number |:121008739 | |I/C Number
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you build it‚ they will come” not only worked in the movie Field of Dreams but also applies—big time—to Mall of America®. Located in a suburb of Minneapolis‚ Mall of America (www.mallofamerica .com) is the largest completely enclosed retail and family-entertainment complex in the United States. “We’re more than a mall‚ we’re a destination‚” explains Maureen Cahill‚ executive vice president at Mall of America. More than 100‚000 people each day—40 million visitors each year—visit the one-stop complex
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1 Oluwatobi Shokunbi Professor Haney SOC 150 17 April 2015 Social Situation Paper I decided to go to the Lehigh Valley Mall‚ which is located in Whitehall‚ Pennsylvania‚ on Saturday afternoon. I went on this day because it would be the busiest on the weekend. I arrived at the mall at around 2:30pm and stayed there until around 5:00 pm. I chose to go to the mall during this time because I felt it would be most active at this time. I would also be able to observe more and see a different variety of people interact in different ways
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English Personal Recount One of my most recent memories is the authentic experience at the mall with three of my friends‚ Eunice‚ Wing Kit and Cheng Ye. We went there to buy a gift for Cheng Ye’s cousin‚ Claire‚ from abroad‚ whom he has not met in a long time. She is aged 14 years old‚ her favourite foods are ice- cream and sushi‚ and her hobbies are sleeping‚ swimming‚ cycling‚ running‚ and listening to music. She is also more of a sporty and hardworking person. She likes playing on her phone
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(Across the Country) among the Modern Retail Formats with special reference to Delhi & NCR. The empirical data has been collected with the help of Primary as well as secondary resources. Key Words: Hypermarket‚ Convenience Store‚ Retailing‚ Malls‚ Shoppers Introduction India has witnessed a frenetic pace of retail development over the past five years. Goldman Sachs has estimated that the Indian Economic growth could actually exceed that of China by 2015. It is believed that the Country has
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