last five decades or so‚ the media and its influence on the societies‚ has grown exponentially with the advance of technology. First there was the telegraph and the post offices‚ then the radio‚ the newspaper‚ magazines‚ television and now the internet and the new media including palmtops‚ cell phones etc. There are positive and negative influences of mass media‚ which we must understand as a responsible person of a society. Before discussing the influence of mass media on society it is imperative
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smoothly is through a media plan. A media plan "is a written document that summarizes the objectives and strategies that guide how media dollars will be spent". The overall reason behind a media plan is to make sure that they reach a targeted audience effectively. They are designed to answer the following questions: "(1) who (target audience)‚ (2) what for (objectives)‚ (3) where (the media vehicles used)‚ (4) where (geography)‚ (5) when (time frame)‚ (6) how big (media weight)‚ and (7) at what
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"THE ROLE OF NEW MEDIA IN SOCIETY" By: Miriam Gutierrez Marlene Mendoza. ABSTRACT In the following test was given to determine the characteristics of the media that preceded the digital age‚ with the intent to better understand the workings of technology and communication and semiotic processes involved. Are explained through a historical context theories accompanied by recognized experts in the field. Martin Barbero and Néstor García Canclini us to understand democratization in the past decades
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individual or group Continuity Editing- Predominant style of editing in narrative cinema and TV Convergence- The merging of mass communication outlets‚ print‚ TV‚ radio‚ the internet along with the portable and interactive technologies through various media platforms Countertype- A positive stereotype and emphasizes the positive features about a person. Connotation- The human response to a text which is culturally specific‚ the meaning behind the sign Demographic- Dividing the audience up into different
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Phoenix Material Media Convergence Worksheet Write 250- to 350-word answers to each of the following questions in the matrix: Questions Answers What is meant by the term media convergence with regard to technology‚ and how has it affected everyday life? Since I have been going to school I had never heard of the word “convergence” I first learned about this when I enrolled in my Humanity 176 course. Convergence by definition is the exchange of various digital media such as music‚ radios
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Section C Tutor’s Comments The globalization of the media is endorsing and creating a global village. The media-scape is restructuring itself‚ forming a singular global body‚ as opposed a mass of multiple independents. Media globalization is a direct result of technological development‚ maximisation of corporate media interest‚ the media ’s increasing correspondence to the public sphere‚ and media ownership. It is widely evident that the media is in fact becoming a global conglomerate‚ which is in
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In general‚ "media" refers to various means of communication. Media‚ the name alone to everyone seems all too familiar. For ages media has been a key source for knowing what is happening throughout the world. As time evolved the speed in which media information becomes available has increased. Nowadays media depends on Electronic media which includes television‚ radio‚ etc‚ Print media which includes newspapers‚ magazines‚ etc and Social media‚ media disseminated through social interaction. In the
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There are many implications of the Global Media Oligopoly such as subjectivity and a decrease in infant media companies. Global media oligopoly refers to the market for media services has become dominated by a few giants that have established powerful distribution and production networks (Schiller‚ 1999). A major implication of Global Media Oligopoly is Subjectivity which can be defined as a biased or an opinionated view. Global Media Oligopolies controls majority of the audience within a market
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and my opinion has been shaped through peer discussion and class materials. However‚ there is still something about value and culture conflicts frustrated me. This course is called “Women and The Media”‚ and the instructor tried to make us better understand gender and the role women are playing in media and our society through different ways‚ such as movie‚ peer discussion‚ and even online conversation with guest speaker. Among all class materials‚ I like the movie part the most since I believe visual
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Freedom of the press and journalistic ethics is an important topic today in India — with the word ‘press’ encompassing the electronic media also. There should be a serious discussion on the topic. That discussion should include issues of the responsibilities of the press‚ since the media have become very prominent and very powerful. In India‚ freedom of the press has been treated as part of the freedom of speech and expression guaranteed by Article 19(1)(a) of the Constitution‚ vide
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