РROJЕСT RЕРORT ON MАRKЕTING STRАTЕGУ OF АMАZON.СOM АND АMАZON.IN SUBMITTЕD BУ RITU KАDIАN SАMBIT S.РRАHАRАJ SHАRАD АGGАRWАL MАSTЕR OF BUSINЕSS АDMINISTRАTION (Mаrkеting & Sаlеs) АMITУ UNIVЕRSITУ‚ UР Аmаzon.сom Сomраnу Рrofilе Аmаzon.сom inс. Is thе lеаding onlinе rеtаilеr thаt dеаls with еlесtroniс рroduсts аnd сloud hosting sеrviсеs. Thе сomраnу wаs foundеd bу jеff bеzos in 1994 but thе wеbsitе‚ whiсh is thе mаin mаrkеting аnd sеlling рlаtform
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database systems: a practical approach to design‚ implementation and management (5th edition) Description: This best-selling text introduces the theory behind databases in a concise yet comprehensive manner‚ providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple‚ step-by-step instructions in conjunction with a realistic worked example using three explicit
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Since I was a little girl‚ I’ve always been able to read people well. When I go places‚ such as out with my friends‚ or even on vacation I tend to people watch. I always ask the question “why”. Why do people do this‚ what makes them say that. I currently work in retail right now‚ I have been since I was a sophomore in high school. People honestly fascinate me. In order to be what I want to be I will have to go through about 9 years of school. I either want to be an industrial psychologist‚ which
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Analysis of Amazon 4 2.1. Amazon in Porter’s frameworks 4 2.1.1.Porter’s Five Forces 4 2.1.2. Generic Strategies 6 2.2. Modes of entry 7 2.2.1. Licensing or franchising 8 2.2.2. Joint venture 8 2.2.3. Wholly owned subsidiary 9 3. Individualized Pricing 10 3.1. Analysis of individualized pricing 10 3.2. Government’s role 11 4. Conclusion 12 Bibliography 13 1. Introduction Amazon is the world’s largest e-commerce company. It was founded by Jeff Bezos in 1994 (Amazon‚ n.d.) and
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Amazon Rainforest in Brazil Location The Amazon Rainforest is located in South America‚ south of the Equator It covers 2.1 million square miles of land. The longitude and latitude of the Amazon rainforest is longitude = 71 degrees‚ 45’ and 55”W and latitude = 15 degrees 31’ and 05”S. Biotic Components Animals -- boa constrictor -- toucan -- poison dart frog Plants -- ferns -- algae -- rattan palms Abiotic Components The Amazon Rainforest has a rainy and dry season. The annual rainfall
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N-CAP Users’ Guide Everything You Need to Know About Using the Internet! How Amazon Works How Amazon Works by Julia Layton In 1995‚ Amazon.com sold its first book‚ which shipped from Jeff Bezos’ garage in Seattle. In 2006‚ Amazon.com sells a lot more than books and has sites serving seven countries‚ with 21 fulfillment centers around the globe totaling more than 9 million square feet of warehouse space. The story is an e-commerce dream‚ and Jeff Bezos was Time magazine’s Person of the Year
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Amazon Technologies Amazon started as a simple bookseller over the last decade it has branched out into additional product areas and the third-party sales that now represent a good chunk of its revenue. The technology core that runs Amazon Linux-based. Amazon has the world’s three largest Linux databases‚ with a total capacity of 7.8 terabytes (TB)‚ 18.5 TB and 24.7 TB respectively. The data warehouse is mainly divided into three verticals: query‚ historical data and ETL (Extract‚ Transform and
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Amazon.com Overview of web technologies used by Amazon.com. Website Background Description on Homepage: Amazon.com: Online Shopping for Electronics‚ Apparel‚ Computers‚ Books‚ DVDs & more Online shopping from the earth’s biggest selection of books‚ magazines‚ music‚ DVDs‚ videos‚ electronics‚ computers‚ software‚ apparel & accessories‚ shoes‚ jewellery‚ tools & hardware‚ housewares‚ furniture‚ sporting goods‚ beauty & personal care‚ broadband & dsl‚ gourmet food & just about anything else. Online
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An online database a collection of organized data that can be accessed from various networks‚ like the internet. Usually‚ databases are used for things like booking a seat or a room in planes or hotels‚ or even online shopping. In this report‚ I have chosen to discuss two databases that are quite different‚ and investigate on the benefits and detriments of the storage of data in online information systems. The two databases I have chosen to discuss are YouTube and Amazon. These databases are some
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Since 1994‚ Amazon has been known worldwide as the largest online retailer. Since its establishment‚ the company has kept its continuous innovation mode of operation‚ maintaining its growth at a constant rate. What are the key drivers that persistently bring the company the success in generating escalated revenue? The first driver and also the motto of Amazon’s business model is the company’s ability to offer its customers a wide range of products within low pricing barriers. The goods offered on
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