12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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CHAPTER # 1 TECHNICAL TERMS (MOST IMPORTANT AND CONCERNED) APOGRAPH A copy of an original manuscript is called Apograph. ARCHIVES Organized body of public records or historical documents preserved in a repository. ALL RIGHTS RESERVED A phrase inserted in a book signifying that its copy right is reserved and its violation will be actionable and that the privilege of reproducing it in any form will not be granted without the consent of the owner of the copyright. ASSOCIATED BOOK A book
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The computer as the most wondrous technological invention of the 20th century Since the beginning of human era we have always tried to obtain machines to make our lives easier. Before the computer was invented people did boring tasks that we now take as they are. No one can deny the fact that computers play a very effective and important role in our lives. Many of us spend a lot of hours in front of computer working or using it just for fun. But still as any thing‚ PCs have their pros and
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Telecommunications Networks: CIS 313-DL Security will be implemented throughout different areas of the network: The main security will be the Cisco firewall: The IOS firewall works at both the network and application layer. This means that not only are we protected against intrusion at the network layer‚ the firewall will also protect against any application resources that we implement. Different firewall policies can be configured for the WAN‚ LAN and VLANs that we may implement. This is important as different
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Your Own Device" Programs Effective in Classrooms? Michelle A. Peterson Western Governors University 000346643 Are "Bring Your Own Device" Programs Effective in Classrooms? The world around us is changing every day. Technology grows exponentially‚ which makes it virtually impossible to keep up with the rapid changes. No longer do students carry pens‚ pencils and folders. Gone are the days of making numerous trips to the library and using a card catalog to find books that most likely have
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Channel Management‚ Sales and Distribution At CEAT Tyres Team Members: L. Gowtham Submitted to Nikhil Turaga Robin Paliwal Sneha Sinha Somya Shree Kumar Prof. Rajan Mani IBS Hyderabad Contents I. Acknowledgement ..................................................................................................................................... 2 Company Snapshot .................................................................................................................
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misunderstandings. Effective communication includes several skills such as non-verbal communication‚ stress management‚ the ability to understand and recognize emotions of the listener and the speaker. However‚ listening is considered as one of the most important attribute of effective communication in the organization because it conveys the words and feelings of the communicator simultaneously. Moreover‚ it also creates a sense of respect and honor in the communicator that he is being listened and given
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A Glance at the Session Layer of the OSI Model Throughout the history of networking‚ one model has stood the test of time for providing not only insight‚ but also a foundation by which all networking systems utilize in some form or fashion. The seven layers of the OSI model‚ which stands for Open System Interconnect‚ are: Application‚ Presentation‚ Session‚ Transport‚ Network‚ Data link‚ and Physical. These layers are the framework for networking‚ because they represent the roadmap‚ rules‚ and
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The Most Important Decision in My Life 2011-10-9 17:42 阅读(249) There will be a lot of important decisions in our life and we need to consider them deliberately before making a choice. Some decisions can change our entire life. I will never forget how hard it was to make the decision to marry my husband‚ and that rash decision was such a challenge for me. At that time‚ I was just a spoiled child‚ still reliant on my parents. Yet‚ my rebellious nature told me to exert my independence. Now
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perform a distribution function. The distribution function is vital to the economic well-being of society because it provides the goods and services desired by the consumer. Economists often describe the value of distribution in terms of ownership‚ place‚ and time utility. The marketer contributes to the product’s value by getting it to the right place at the time the consumer wants to buy it and by providing the mechanism for transferring ownership. Firms that do not perform the distribution function
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