ANNEXURE - I Thomson Reuters (formerly ISI) Web of Knowledge is a premier research platform for information in the sciences‚ social sciences‚ arts‚ and humanities. Impact Factors are calculated yearly for journals indexed in Thomson Reuter’s Journal Citation Index. It is a measure of the frequency with which the "average article" in a journal has been cited in a particular year or period. RANK 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 ABBREVIATED JOURNAL NAME 4OR-Q J OPER
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marketers understand how customers make their purchase decision is a very important issue for a company. It can bring numerous influences to companies for establishing an appropriate marketing strategy. Therefore‚ the research of each stage of buyer decision process is relevant for all the marketers. Teo and Yeong (2003) point out that the setting up of buyer decision process model can help managers to understand and forecast consumer behaviours‚ and thereby they can make effective decision for providing
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Identify the main stages of the decision making process in the purchase of a two bedroom apartment. Identify the factors that may influence your decision. The Buyer Decision Making Processes are undertaken by consumers in regard to a potential market transaction before‚ during and after the purchase of a product or service. Research suggests that customers go through a five-stage decision-making process in any purchase. Need Recognition and Problem Awareness Information Search Evaluation
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INTRODUCTION Marketing environment is the forces that directly and indirectly influence an organizations capability to undertake its business. The trading forces operating in a market place over which a business has no direct control‚ but which shape the manner in which the business function and is able to satisfy its customers. Marketing environment can be divided into 2 environments which are internal environment and external environment. Internal environment is the forces and actions inside
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Theories of attraction have fascinated humans for many years. Psychologists have put forward many theories to try and explain this. In this essay I am going to describe 2 psychological factors that influence the development of interpersonal relationships. 2) Theory of attraction 1 Physical attraction is a huge factor which influences the formation of human relationships. Research has found that.people are not only attracted to people who are physically attractive but also people who have certain
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A consumers buyer behaviour is influenced by four major factors; cultural‚ social‚ personal‚ and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers‚ understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market. When purchasing any product‚ a consumer goes through a decision process
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on efficiency‚ conveniences and fast services when it comes to gas/fueling stations. And with the increase in automobile ownership all over the world there is a higher demand for filling stations which are fast in their operations and which meet the costumers’ needs fast and conveniently. This system is about filling a need for vehicle filling stations because of its limited area and environmentally conscious community also due to its pocket friendly services the current system has had a problem
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Chapter 5: Consumer Markets and Consumer Buyer Behaviour Consumer buyer behaviour - Refers to buying behaviour of final consumers (individuals & households that buy goods and services for personal consumption) Consumer market - Total number of final customers Marketing stimuli consists of the 4Ps 1. Product 2. Price 3. Place 4. Promotion As well as other major forces in the buyer’s environment 1. Economic 2. Technological 3. Political 4. Cultural 5. Social Understand
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Head: BUYER DECISION PROCESS Buyer Decision Process Eric Christensen Dr. Albert Socci American Intercontinental University Abstract What makes you decide whether or not to buy certain product or even buy into certain services mainly depends on inside or outside influences. These influences are part of our buying schema‚ what buying behaviors we have learned taught by parents or siblings‚ even friends‚ this is a type of blueprint in the recesses of our minds. Our "buying decision processes"
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Describe the factors that influence the effectiveness of interpersonal communication Interpersonal communication This process of sharing ideas and feelings between individuals. This can be improved through appropriate knowledge practices‚ feedback and reflection. Cultural influence Culture is referred to as customs‚ language‚ arts of a particular region. It includes learned values‚ beliefs and behaviors common to a group of individuals. Culture can be strong barrier to interpersonal communication
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