(a) Describe the promotional mix used by two selected organisations for a selected product/service. Coca-Cola Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta‚ Georgia‚ The CocaCola Company is the world’s leading manufacturer‚ marketer and distributor of non-alcoholic beverage concentrates and syrups‚ and produces nearly 400 brands. www.coca-cola.co.uk/about-us/introducing-our-business.html Coca-Cola was invented by Dr John Stith Pemberton and first went on sale at Jacob’s
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Compare the methods used to distribute two selected products and services In this report I will be comparing methods used by two different retailers on how they distribute two chosen products‚ of my choice‚ in two different retailing sectors. Seeing as the food and clothing sector both have very different styles of how they meet their product requirements‚ I will compare Tesco and JD; The products from these two companies itself that I’m going to compare is ‘Tesco Value Bread’ and Nike hoodies.
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Unit 2: Business resources P1: Describe the recruitment documentation used in a selected organisation. If Tesco are looking to recruit workers to be behind the till and on the shop floor‚ first of all they will advertise the job role‚ they can do this in many ways today. They can advertise the vacancy in a newspaper‚ posters‚ website‚ web adverts. As the job role does not require very skilled and qualified people‚ the recruitment process will be a lot faster. When Tesco advertise the vacancy they
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sectors (P1‚ P2‚ P3‚ M1‚ M2). This unit of work introduces learners to the world of business. All of the target assessment and grading criteria for this assignment have been met (P1‚ P2‚ P3‚ M1‚ M2). This assignment is one of three assignments. The other two assignments would need to be completed before an overall unit grade is awarded. The learner has been asked to produce four case studies about different businesses. They have chosen three locally based businesses and one which is in their local area
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extension of the literal rule. It allows the court to look at the literal meaning of a word or phrase‚ but then avoid using a literal interpretation if this would lead to an absurd result. There are two approaches within the golden rule. Firstly there is the narrow approach where judges read the two meanings of the word or phrase and apply the meaning which avoids an absurdity. This happened in the Allen (1872) case where the defendant was accused of being married twice. The word ‘marry’ can either
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task will describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s products a day around
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UNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚
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Describe how marketing techniques are used to products in two organisations Kellogg’s and Tesco Growth strategies To grow as an organisation Kellogg’s and Tesco will use different strategies. These include diversification where the organisation effectively enters a new market. Tesco have done this where they have gone from just selling products in their shops to selling petrol‚ insurance and having their own mobile network. Kellogg’s have also done this as they have gone from selling cereals
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Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo‚ Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information for Journal of the Academy of Marketing
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P5-Describe the influence of two contrasting economic environments on business activities within a selected organisation Within my selected organisation‚ Tesco‚ there are 2 important economic environments that have an influence on business activities. Both economic environments will have a different way on affecting Tesco. The economic environments are growth and recession. Economic growth occurs when more goods are being produced and consumed‚ and incomes are rising. A growth company tends to
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