the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are fully aware of the product and are likely
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Marketing Mix Paper Marketing mix might be considered the most important term in marketing. The marketing mix components are basic foundation of a marketing plan. The marketing mix consists of the four P ’s which are price‚ place‚ product‚ and promotion. By using the marketing mix you can vary the offers of services that you give to your customers. For instance when you are a big name brand corporation you might focus more on promoting and desensitize the focus on price. According to the marketing
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European Journal of Economics‚ Finance and Administrative Sciences ISSN 1450-2275 Issue 12 (2008) © EuroJournals‚ Inc. 2008 http://www.eurojournalsn.com Budget and Budgetary Control for Improved Performance: A Consideration for Selected Food and Beverages Companies in Nigeria Ishola Rufus Akintoye Room 116‚ Department of Economics‚ Faculty of the Social Sciences University of Ibadan‚ Oyo State‚ Nigeria‚ West Africa Tel: 234-8035369293‚ 8082130269 E-mail: irakintoye@yahoo.com Abstract Budget and
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Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world ’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world ’s first luxury hybrid SUV on the market. Performance orientated‚ the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play
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response to your report and request regarding Merton’s financial performance and product mix‚ I have met with your controller‚ sales manager and production manager‚ and have provided a solution that will improve the company in these two areas. Using a systematic approach‚ I was able to analyze the current machine hours‚ standard costs‚ and overhead budget. My findings have allowed me to determine the best monthly product mix that will maximize Merton’s total monthly contribution. Furthermore‚ I have
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Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study A Sarangapani* and T Mamatha** Marketing of FMCGs (Fast Moving Consumer Goods) plays a pivotal role in the growth and development of a country irrespective of the size‚ population and the concepts which are so interlinked that‚ in the absence of one‚ the other virtually cannot survive. It is a fact that the development of FMCG marketing has always kept pace with the economic growth of the country
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It also offers financial services such as its own credit card‚ personal loans and various types of insurance‚ in addition to providing a home delivery service to its online shoppers. Tesco sells products from the grocery section all the way up to the electronic section. Tesco also provides the customers with services such as eye check-ups and insurance Which sector is Tesco? Tesco is a Tertiary sector business as it provides to the customers and not makes the products. It is a private business
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Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
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Apple Ipad’s carefully choreographed PR Campaign: Rumors for close to two years about an Apple tablet device. Little tidbits‚ like filings for obvious Apple-style names like iTablet‚ left sitting for reporters to pick up‚ but with no direct trace back to Apple‚ which increased curiosity and coverage. Rumors about which content companies were partnering with Apple started to arise‚ and such rumors are often a result of Apple’s own planting. The press started finding details about a
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CHAPTER I THE PROBLEM AND ITS SETTING INTRODUCTION Education‚ as it is‚ is a continuous process of learning. In this sense man‚ himself‚ in search of this has turned to education for several years to improve not just his knowledge and understanding but also to develop skills for his benefits and also his fellow men likewise to what the previous ancestors has done it. During the pre-colonial period‚ the Philippine ancestors implemented their ways of educating the youth such as administering and
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