"Describe the promotional mix used by two selected organisations for a selected product service" Essays and Research Papers

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    Marketing Mix

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    Marketing Mix A Marketing Mix is the combination of product offering used to reach market for the organization. The marketing mix comprises the product (what the actual offering comprises)‚ Price (the value exchanged for the offering)‚ promotion (the means of communicating that offering to the target audience‚ promotional mix) and distribution (also known as place‚ the means of having the offering available to the target audience). The Marketing mix is also known as the four Ps and which are as

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    the product

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    The product   The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is

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    Marketing Mix

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    distinct functions‚ sometimes called the Four Ps: product‚ place‚ price‚ and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy‚ and any one of these Ps enhanced‚ deducted‚ or changed in some degree in order to create the strategy‚ this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product‚ Price‚ Place‚ and Promotion those are essential

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    techniques to help communicate their ideas. Irony‚ juxtaposition‚ incongruity‚ and humor are few examples of techniques that are used to improve and to bring out the atmosphere of the essay. Two acknowledged writers‚ Charles Darwin and Richard Steele‚ use two distinct and different techniques which help bring the reader into the environment of the writer. Literal and satirical‚ two advantageous approaches‚ allow equally superior writes while having black and white differences. "Galapagos Archipelago:

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    The Marketing Mix

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    097512 INTRODUCTION Marketing as defined by many marketers as they start out in the industry is “Putting the right product in the right place‚ at the right price‚ at the right time.” Therefore in simple terms you need to create a product that a particular group or groups of customers want‚ price it at a level which matches the value of the product as perceived by them‚ deliver it in a manner in which it reaches out to your customer and do all that at a time they want to buy. But

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    Marketing Mix

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    Question 1 Explain fully the key elements of the marketing mix adopted by Ben Sherman in the fashion industry. We can define a marketing mix as a mixture of several ideas and plans to promote a particular product or brand. The key elements are often called the four P’s of marketing‚ which are namely Product‚ Price‚ Place and Promotion. These elements should be combined meticulously so that the product reached the desired market segment. Mr. Sherman

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    Number: 8 Group: The chalcogen group Chemical formula: 02 Melting point: 54.36 k (-218.79 C‚ -361.82 F) Boiling point: 90.188 k (-182.962 C‚ -297.332 F) State at room temperature: Gas 2. What do we use oxygen for? Describe two common uses of oxygen in our world‚ that do not take place within

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    Types of Products/Services Housing loan is one of the main products offered by banks‚ with housing loan in place with its customers; banks can then have the break of building a cluster of products around it. This will in turn develop the retention tie with the customers. Other than housing loan‚ other types of home loan financing that banks offers include bridging loan and renovation loan. These loans are commonly presented to the lenders in a package‚ provided the lenders are eligible for the

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    The Promotion Mix

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    What are the most commonly used promotional techniques? What is the most novel promotional technique identified? Jumbo is an exclusive chain of supermarkets in Chile. For marketing purposes they use: Broadcasting is the distribution of audio and/or video signals which transmit programs to an audience‚ in the radio‚ TV commercials. Discounts and promotions. Healthy Lifestyles campaigns. Print‚ publications on their Jumbo Blog‚ through it clients can leave an opinion‚ share food

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    distribution‚ coordination‚ direction and management‚ which are focused towards the accomplishment of organizational objectives. This study helps in identifying and analyzes various types of work design that are being used at workplace. In this study the organization’s name‚ its products and services‚ size of organization and a brief description of what is work design shall be included to give assentation to the explained points. This analysis shall provide detailed and very clear covering description of the

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