influences customers satisfaction in alternative banking service provided by public and private sector banks. For the purpose of the present study primary data were collected using likert scale based questionnaire. Result of this study shows that‚ there was significant relationship between age‚ education and profession of the bank customers and customers‘ satisfaction in alternative banking. There was significant relationship between service quality‚ band perception and perceived value with overall
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involved in marketing mix? Ans- Just like the marketing mix of a product the service marketing mix comprises of Product‚ Price‚ Place and Promotion. How ever as a service is not tangible the marketing mix for a service has three additional elements: People‚ Process and Physical Evidence. People- People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and delivery
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‘Nobody cares as much.’ Product - The brand “Taj Hotels Resorts and Palaces " operates 108 hotels across 63 locations in India and 17 hotels in international locations The hotels are grouped into 3 categories - Luxury‚ Leisure and Business. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness centre and spas and well-equipped business Taj believes that the their core product is space. This space is supplemented with the services they provide like the restaurants
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M2 – Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. Footlocker is an American sportswear and footwear retailer‚ its headquarters is located in New York City. This company originated in America but has made an international expansion buy placing stores in Europe‚ Canada‚ Asia and Australia. The internet gives Footlocker many opportunities to advertise and promote online to a wider audience which results in more sales and profits. Footlocker
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economy. Recent statistics have revealed that during the first quarter of 2006‚ the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals. India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China‚ Japan‚ Thailand
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THE LEVEL OF NEGATIVE EFFECTS OF EARLY PARENTHOOD AMONG TEENAGERS IN SELECTED COMMUNITIES IN BACOOR‚ CAVITE An Undergraduate Thesis Presented to The Faculty of College of Nursing University of Perpetual Help System DALTA – Molino Campus Molino III‚ Bacoor‚ Cavite In Partial Fulfillment Of the Requirement for the Degree Bachelor of Science in Nursing HENRY S. DE LEON ELMER A. DONCILLO JOHN EDWARD M. MENDIOLA CATHYRINE M. PEÑA MAELYN D. PEREZ JOMAR D. SANTIAGUEL ANNA LUCY O.
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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This pack contains FIN 467 Week 5 Team Assignment Selected Property Investment Paper Business - Finance Learning Team Selected Property Investment Paper 1. Learning Team Assignment: Preparation of Investment Project · For the properties utilized in the Week Two Learning Team Assignment: · Create a Microsoft® Excel® spreadsheet similar to Exhibit 13- 9 in Real Estate Perspectives . · Determine the capitalization rate. · Prepare a valuation analysis of that
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P1: Promotional Mix: | Non-for-profit companyOxfam | Profit companyApple | Advertising: means to act or practice of offering goods or services to customers or potential customers through announcements in the media. (TV Ads‚ Newspapers‚ Magazines‚ Radio Stations‚ Billboards etc.). | Oxfam advertises mostly through the use of TV commercials but now it’s more of Newspapers‚ Radios and Billboards. This recent article I have found explains the message behind what Oxfam is trying to get across to
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=> Service Products: - The ability of a firm to design service product is based on how they effectively address and consolidate their core products‚ supplementary services‚ and delivery actions. A- Core Products Core products are the set of attributes and values that customers are waiting to receive from a specific company‚ also those products represents the solutions of problems faced by customers and users that can satisfy their needs. The core product in the Education industry is the
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