P1 describe the role internet Marketing has within a Modern marketing context Marketing mix The marketing mix consist of the 7ps product/service‚ price‚ place‚ packaging‚ people‚ process and physical evidence Product/service Chessington bases their products which are rollercoaster’s‚ rides and mini games which the customer needs and wants. The ideal customers is someone with a bring it on attitude‚ first timers and a theme park fanatic because the ride reflects on exciting and thrilling
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Expanding the product mix The product mix is the total range of products offered by the business. By expanding their product mix‚ the profits will increase in the long term. It is used to adapt to the ever changing tastes and preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself
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defending a firm’s product position. "The main reason why companies must continually develop new products is because products have life cycle"‚ (Bittel‚ 1980). Just as operation managers must be prepared to develop new products‚ they must also be prepared to develop strategies for both new and existing products. First and foremost‚ before proceeding into the product life cycle strategies‚ lets define what a product life cycle is. According to Griffin and Ebert (2002)‚ a product life cycle is a series
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and packages (both incoming and outgoing). Professional handling of mails is vital within an organisation since it is widely used for transfer of equipment and material in the business. Improper handling of mails could result in loss of business / customers / suppliers and economic losses. This can be due to loss to vital documents‚ delays in mails‚ delivered to wrong person‚ inefficient service being delivered‚ payment being lost (incoming and outgoing)‚ materials / parts not being delivered
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telecommunications services. • StarHub Ltd. offers a vast range of communications‚ entertainment and information services to both direct and corporate market consumers. • It delivers the fastest mobile network services in Singapore and also offers multi channel satellite TV services. Besides these services‚ StarHub also provides high speed broadband services. • StarHub was launched in the year 2000. • The other services of the company comprise wholesale‚ date and voice services.
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) 1905 2222 Vol.5‚ No.3‚ 2013 www.iiste.org The Effect of Leverage on Shareholders’ Return: An Empirical Study on Some Selected Listed Companies in Bangladesh Md. Abdullah Al Hasan1* Anupam Das Gupta2 Al1. Lecturer‚ Department of Finance and Banking‚ University of Chittagong. 2. Assistant Professor‚ Department of Finance and Banking‚ University of Chittagong. Email: anupam@cu.ac.bd. * E-mail of the corresponding
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candidates for employment and stimulating them to apply for jobs in the “organisation”. Recruitment is the activity that links the employers and the job seekers. A few definitions of recruitment are: A process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected. It is the process to discover sources of manpower to meet the requirement
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The Product OBJECTIVES: * Definition of Product * Product Concept * What is Branding Packaging and Labeling What is Product? A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms: * A physical object like a toy or a kilo of pork * A service like a Ferris wheel ride or a dental check-up * A place like London or Boracay * An organization like the Knights of Columbus or the Philippine
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P3 – Describe how two businesses are organised P4 – Explain how their style of organisation helps them to fulfil their purposes Unit 1 Business Environment Hierarchy Hierarchy The shape of a hierarchical organisational structure is the pyramid. A hierarchical organisation is a group of objects structured to be subordinate to a central idea or person. The person in charge sits at the top of the pyramid (paid most). Each job description (manager‚ deputy manager etc.) sits below the top in
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The Marketing Mix and 4 Ps The 4Ps are: • Product (or Service) • Place • Price • Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • Are there any features you’ve missed out? • Are you
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