The marketing concept holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors do. The selling concept and the marketing concept are frequently confused. Figure 1.4 compares the two concepts. The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on the company’s existing products and calls for heavy selling and promotion
Premium Marketing Sales Customer service
BMAN 21061 Introduction To Management Information System Non-assessed Essay Q：Large numbers of companies are using their information systems as a strategic tool to improve their competitive advantage. Choose one of these companies (Toyota or Wal-Mart) and prepare an essay of 1500 words on: a) how information systems are used strategically by the company to gain a competitive advantage b) discuss if it is possible for the company to maintain this
Premium Strategic management Logistics Value chain
2000). R. D. Hot"‚ "eBay Rules: The Online Marketplace Thrives in Good Times and Bad‚" BusinessWeek‚ No p. 172. R. D. Hot"‚ "The People ’s Company‚" BusinessWeek‚ No. 3760 (Decembers‚ 2001)‚ pp Report Says‚" New York Times (April 26‚ 2003)‚ p. A20. Information Week‚ No. 902 (August 19‚ 2002)‚ p. 22. D. J. Lipke‚ "Mystery Shoppers‚" American Demographics. Vol. 22‚ No
Premium Electronic commerce Online shopping
Development of relationship marketing to what it is today Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction‚ rather than a dominant focus on sales transactions. Relationship marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With
Premium Customer relationship management Marketing Customer service
September 29‚ 2012 Customer Relationship Mangement Chapter 3 The Marketing Marketing Environment N.Karami 1 Learning Objectives Understand environmental actors and forces Learn how demographic and economic factors affect marketing Identify trends in the firm’s natural and technological environments Explore key changes in political and cultural environments Realize how companies react to the marketing environment 2 1 N.Karami ‚Marketing 2012 September 29‚ 2012
Premium Marketing Demographics Marketing management
which store and share information (data) with other servers‚ usually for public viewing. Examples of servers are Facebook‚ Google and Hotmail. Browsers are what users use to access the World Wide Web. Examples of browsers are Google‚ Yahoo and Mozilla FireFox. The internet increases the accessibility‚ storage and distribution of knowledge and information and also lowers transaction and agency costs. In a business situation‚ they are able to reduce operational and marketing costs via advertising in
Premium Internet Mobile phone
Case Study Questions 1: How do the IT investment strategies and focus of FedEx and its main competitor UPS differ? Which Company has the better strategy? Why? The chief information officer of FedEx‚ Rob Carter states that the IT investment strategies are customer based technologies. FedEx focuses less on operational technology and more on revenue-generating‚ customer satisfaction‚ and strategic advantage technology (O’Brien 43). UPS is a much larger company that focuses on operations and
Premium Technology Strategic management Information technology
Audit & Compliance in IS Lecture VII: Financial services vs. Production and retail businesses. Retail banking and insurance: core business processes. Banking information system. 1 Session objectives Upon the end of the session students should be able to: Discuss financial services and typical business processes Describe the value chain in a retail banking and an insurance client List the key sub-processes in financial business processes Understand the activities and financial risks
Premium Insurance Bank Risk
Information Needs of Managers and Other Users Managerial accounting information is needed by a number of individuals. In particular‚ managers and empowered workers need comprehensive‚ up-to-date information for: (1) Planning‚ (2) Controlling‚ and; (3) Decision making. Planning requires setting objectives and identifying methods to achieve those objectives. For example‚ a firm may set the objective of increasing its short-term and long-term profitability by improving the overall quality
Premium Management Planning Decision making
KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS College of Industrial Management Department of Accounting and Management Information Systems COURSE SYLLABUS MIS 490: Information Ressources Management Spring Semester 2012-2013 (121) Instructor Name: Dr. Amine Nehari Talet Office: 24/235 Phone: 860-3450 Rank: Associate Professor E. Mail: nehari@kfupm.edu.sa Class Time: Section 01 - 10:00 AM-11:15AM Location: 24/ 114
Premium Final examination Management information system Information Systems Research