1. Name of Course/Module: Research Method 2. Course Code: BT 21603 Research Method 3. Name(s) of academic staff: Dr. Janice L. H. Nga (Room No. 10‚ Level 3‚ SPE. Ext. 1640‚ Email: janice@ums.edu.my;janicenga@yahoo.com) Dr. Zakariya Belkhamza (Room No. 26‚ Level 3‚ SPE. Ext. 1555‚ Email: zakariya@ums.edu.my) 4. Rationale for the inclusion of the course/module in the programme Doing research is an important activity of the for today’s business environment. Business and economics
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Lecture 1 Research Basics • Definition o Process of applying creative thinking in a logical way o Acquisition & creation of knowledge informed by theory & practice • Misconceptions o Not simply gathering existing information o Not merely gathering new data o Not necessarily the production of something original o Not always involving a problem • Knowledge-driven o Explores o Speculates o Describes o Explains o Predicts o Evaluates • Purposes o Role expectation o Current information
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RESEARCH METHODS FOR POSTGRADUATE STUDY NV4602 Data Analysis: Exploring Relationships Ethical Use of Data Descriptive Statistics Last session review Descriptive Statistics “The sample consisted of 300 company employees (52% male‚ 48% female)‚ ranging in age from 21 to 52 years (mean = 30 years‚ standard deviation = 5 years).” (H.L.‚ 2013‚ p.24) lbic.navitas.com navitas.com Descriptive Statistics “The sample consisted of 300 company employees (52% male‚ 48% female)‚ ranging in age from 21
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demonstrates the real value of a company’s marketing research and information system? A) the amount of data it generates B) the variety of contact methods it uses C) the efficiency with which it implements the research plans D) the quality of customer insights it provides E) the sampling plan it follows Answer: D Page Ref: 97 Difficulty: Moderate Chapter LO: 1 AACSB: Use of information technology Course LO: Describe the marketing research process 2) A marketing information system begins
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................................ Business Overview History of Company........................................................................ Services Provided........................................................................... Production Process…………………………………………………………………………………... Market Served ............................................................................... Marketing & Promotion………………………………………….. ............................. Customers ......................................
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1–3 Methods of Research Research‚ systematic inquiry aimed at the discovery of new knowledge‚ is a central ingredient of the scientific method in psychology. It provides the key to understanding the degree to which hypotheses (and the theories behind them) are accurate. Just as we can apply different theories and hypotheses to explain the same phenomena‚ we can use a number of alternative methods to conduct research. In this exercise‚ you will learn more about several methods of research that
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Introduction to the Course KOM5113: Communication Research Methods First Semester (September)‚ 2013/2014 By: Assoc. Prof. Dr. Siti Zobidah Omar SZO/KOM5113 1 Lecturer Name: Assoc. Prof. Dr Siti Zobidah Omar Tel: H/P: Fax: E-mail: 03 – 8946 8797 /1858 (Off.) 012-2377529 03 - 8948 5950 zobidah@putra.upm.edu.my Room: Department of Communication‚ Faculty of Modern Languages and Communication‚ Universiti Putra Malaysia SZO/KOM5113 2 Course requirement Required
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Preliminary Dance Appreciation Core Appreciation is a compulsory component. All students study Appreciation in both the Preliminary and HSC courses. Preliminary Course Outcomes A student: P1.1 understands dance as the performance and communication of ideas through movement and in written and oral form P1.2 understands the use of dance terminology relevant to the study of dance as an artform P1.3 develops the skills of dance through performing‚ composing and appreciating dance P1.4
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back-end and front-end processes to enable a customer-oriented CRM process based on its existing business strengths? Grey should use the un-integrated service channel. They can collect data from each different channel in CRM to analyse the difference of data. Also‚ they can purchase some missing data from the third provider if they need. Finally‚ they will get a complete set of data of the customer. Q6 . Build a customer process blueprint that Grey WW-HK/ China can employ to maximize the
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Q1. Explain in details the process of marketing research Introduction: Marketing research is "the function that links the consumers‚ customers‚ and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate‚ refine‚ and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues‚ designs the
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