Unit 17: Market Intelligence Unit level: Unit level: 1 H1 Unit code: 20754P Description of unit The aim of this unit is to enable students to learn about different types of information needed for planning and monitoring in a competitive environment. Students will examine and apply techniques used in marketing to identify sources of information‚ trends in customer demand and the wider competitive environment. This unit gives the student the opportunity to develop further skills‚ knowledge
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Variable 1 market size 1) Market size Value 2) Market size volume Sweet and savoury snacks South Africa Euromonitor 2011 Passport 3) Population Population Reference Bureau – 2012 World Population Data sheets P. 9 The BRICS Report Oxford Report P.2 (2012) BRICS-MONTLY Goldman Sachs Global Economics‚ Commodities and Strategy Research 2010 Variable 2 Market growth The BRICS Report Oxford P. 35 (2012) Variable 2 Market growth 1) Purchasing Power (GDP/Person[capita=per
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Why do markets fail to generate socially desirable outcomes? Markets are not infallible. They can fail to organise economic activity in a socially desirable fashion. Markets failure are due to social inefficiency and inequity. In the real world‚ the market rarely leads to social efficiency: the marginal social benefits of most goods and services do not equal the marginal social cost. Part of the problem is the existence of ’externalities’‚ part is a lack of competition‚ and part is the fact that
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Situational Market Analysis Keurig Single Cup Brewer The Keurig Brewing Excellence‚ once cup at a time. Keurig‚ Inc.‚ a division of the Green Mountain Coffee Company‚ and is the king of the single serve coffee makers‚ thanks to its patented single-cup brewing technology‚ which uses the K-Cup portion packs. The actual brand name Keurig comes from the Dutch term for excellence and the company has built its reputation around the very meaning of the word. Everything the company does
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A grey market or gray market also known as parallel market is the trade of a commodity through distribution channels which‚ while legal‚ are unofficial‚ unauthorized‚ or unintended by the original manufacturer. Unlike black market goods‚ grey-market goods are legal. However‚ they are sold outside normal distribution channels by companies which may have no relationship with the producer of the goods. Frequently this form of parallel import occurs when the price of an item is significantly higher
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Case in the news: Demand/Supply and Equilibrium This article is based on the fundamental idea of supply and demand of the iPhone 5 whose demand has outstripped its supply. Due to the fact that the demand is so high‚ even those who pre-ordered the new slim iPhone 5 had to wait until October to get this new phone. The sales have broken all previous records and stand tall at 2 million phones in the first 24 hours. According to the article people had been
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WHAT IS NIGHT MARKET Night markets or night bazaars are street market which operate at night and are generally dedicated to more leisurely strolling‚ shopping‚ and eating than more businesslike day markets. They are typically open-air markets. Night markets are commonly known as Pasar Malam by the locals‚ which literally means night market‚ "pasar" being related to "bazaar" in Persian or also the meaning "market" in Malay‚ and "malam" meaning "night". A pasar malam is a street market in Malaysia
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Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management ’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing
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Emerging Markets Katie Ferney International Business Negotiation INBS 560 MX Emerging Markets is defined as‚ “nations with social or business activity in the process of rapid growth and industrialization” (Wikipedia‚ 2011). A country that is considered an “emerging market” typically helps mold the economy. If the countries that typically have higher emerging markets are at a stand stop‚ the economy is most likely not doing so well. Quite often‚ smaller countries will follow the market trends
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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