GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
Premium Social responsibility Corporate social responsibility High school
Corporate Social responsibility Introduction A few years ago firms only goal was to gain economic profit from their businesses. In recent times it has been discussions if economic profit are the only reason for businesses to exist (Klonoski 1991) In modern society the belief that businesses have responsibilities against the society they operate in have grown bigger‚ but there are still people and organisations who believe that gaining economic profit from their business are the only thing they
Premium Business ethics Ethics Corporate social responsibility
Carbon Disclosure Projects encourages and helps business implement and execute reduction strategies of carbon emission as an essential part of their institute. Also it protects companies against the influences of climate change and helps the organization become more energy-efficient. In 2009‚ Maybank was the first and only Malaysian financial institution whose takes part in the Carbon Disclosure Project (CDP)’s questionnaire. Also‚ to contribute a better corporation’s global effort Maybank had take
Premium Greenhouse gas Kyoto Protocol Climate change
Corporate social responsibility (CSR) is an increasingly important issue for all businesses around the world. CSR covers economic‚ legal‚ ethical‚ and philanthropic responsibilities of firms. Explain the factors that may motivate an MNE to adopt CSR in its international business strategy and operations. How might the country context influence the types of CSR initiatives undertaken? Support your answer with real world examples or cases. Introduction In the beginning of the 1980s state and
Premium Corporate social responsibility Business ethics Social responsibility
1.1 Attach a copy of your Job Description‚ from the information contained within this; a) Describe the duties and responsibilities within your role as a carer. Principal Duties All aspects of physical care‚ working as part of a team but capable of working unsupervised. 1. Act as key carer to residents‚ ensuring their needs are met. To contribute to a separate file record for each resident and to participate in the formulation and implementation of individual care plans. (This may involve
Premium Health care Medicine Physician
CSR (Corporate Social Responsibility) help firms increase sales and contribute increasing market share in retail sector? CSR - A new business strategy! A Dissertation Acknowledgment The researcher wishes to acknowledge the following people who extended assistance in the preparation and realization of this research up to its completion: Name Position or Occupation or Vocation Abstract This dissertation explores the relevance of social corporate responsibility (CSR) to business
Premium Corporate social responsibility Social responsibility
of object- Moon (Saturn) Size- Enceladus has a mean diameter of 314 miles‚ one-seventh the diameter of our Moon. In diameter Enceladus is small enough to fit within the length of the island of Great Britain. It could also fit comfortably within the states of Arizona or Colorado‚ although as a spherical object its surface area is much greater‚ just over 310‚000 miles2‚ about 15% larger than Texas. Picture to scale^ Location- Enceladus is one of the major inner satellites of Saturn. It is the fourteenth
Premium
Corporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible‚ they usually passes through a process that leads it at the end to achieve what is called by “Civil learning”. In order to achieve this level –which is the highest level of a corporate social responsibility- ‚ they are two dimensions: • The organizational level • The societal level The case of Nike as famous corporate
Premium Social responsibility Corporate social responsibility Term
Market Targeting Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. The key steps in target marketing are market segmentation‚ market evaluation‚ and product positioning. Market segmentation means dividing mass markets into distinct groups of buyers with relatively homogeneous preferences‚ attitudes‚ or behaviors‚ which distinguish them from the rest of the market. Second step after Market segmentation is market
Premium Marketing
The benefits and disadvantages of co-operate social responsibility By Mahamed Abdi Studying for Business SM1007 Student Number: 0747672 There is an ongoing debate over business roles in society which revolves around two opposing arguments. On the one hand‚ it is argued that CSR issues are not suitable to corporate agenda. This point of view maintains that corporations and society pursue different goals‚ and that the aims of one can only be achieved at the expense of the other. Companies
Premium Corporate social responsibility Management Social responsibility