CUSTOMER SATISFACTION AND LOYALTY IN LOGISTICS SERVICES @ DHL EXPRESS (I) PVT LTD A PROJECT REPORT Submitted in Partial fulfillment of the degree of requirement for the award of MASTER OF BUSINESS ADMISTRATION (Marketing & HR) Submitted by GAURAB DUTTA Registration No: P07BA126 Under the guidance of Dr. S. Lalitha Prof. in Management Studies BHARATH UNIVERSITY SCHOOL OF MANAGEMENT STUDIES Chennai 600073 India May 2009 School of Management Studies 173‚ Agaram
Premium Logistics Marketing
Customer Complaints: A Gift in Disguise Werner‚ John. ASQ Six Sigma Forum Magazine12.3 (May 2013): 28-30. Abstract (summary) Improving the complaint management process is important for any organization‚ and the rewards for establishing an effective process are substantial and well worth the effort. When customers experience a problem with a product or service‚ some will complain to the front-line personnel. Most organizations do not have a complaint tab or button on their home page or on their
Premium Malcolm Baldrige National Quality Award Complaint Management
The Customer Relationship in Supply Chain Management written by: Ian Johnson•edited by: Jean Scheid•updated: 9/2/2010 Why are some companies better at managing their customer relationships than others? It’s because they have a well-run supply chain that ensures the most common parts are available and they never promise something they can’t deliver? Learn here about customer relationship in supply chain management. The Customer Relationship in Supply Chain Management When it comes to managing
Premium Inventory Supply chain management
marketers to ‘delight’ their customers? Introduction The world we live in today has become highly competitive in terms of delivering value to the customers and is primarily due to the increasing competition in every business sector. Just because we as consumers have a wide variety to choose from‚ the companies have to strive more and more to expand and retain their customer base thus delighting their customer is highly imperative for any organization. What is Customer Delight? In our everyday
Premium Consumer Marketing Good
Dissertations 2012 Three essays on the customer satisfaction-customer loyalty association Young Han Bae University of Iowa Copyright 2012 Young Han Bae This dissertation is available at Iowa Research Online: http://ir.uiowa.edu/etd/3255 Follow this and additional works at: http://ir.uiowa.edu/etd Part of theBusiness Administration‚ Management‚ and Operations Commons Recommended Citation Bae‚ Young Han. "Three essays on the customer satisfaction-customer loyalty association." dissertation‚ University
Premium Doctor of Philosophy Marketing Thesis or dissertation
Customer perception is defined as the way that customers usually view or feel about certain services and products. It can also be related to customer satisfaction which is the expectation of the customer towards the products. In general psychological terms‚ perception is our ability to make some kind of sense of reality from the external sensory stimuli to which we are exposed. Several factors can influence our perception‚ causing it to change in certain ways. Consumer perception theory is any
Premium Psychology Cognition
CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64 1. INTRODUCTION 3. The One-Day Course The final stage of your development will involve your attendance on the Customer Care Course. Attending the one-day Customer Care Course will give you an opportunity to further improve and
Premium Customer Customer service Cleanliness
automotive SMEs Sha’ri Mohd. Yusof Universiti Teknologi Malaysia‚ Johor Bahru‚ Malaysia‚ and Elaine Aspinwall University of Birmingham‚ Birmingham‚ UK Keywords TQM‚ Implementation‚ Case studies‚ Small-to-medium-sized enterprises Abstract Describes the methodology and findings of four industrial case studies conducted on the implementation of TQM in automotive small and medium-sized enterprises (SMEs). Interviews were conducted to answer key issues which were felt to be crucial to this study
Premium Quality management ISO 9000 Quality assurance
better audience to market its product to. Preference for upper segment luxury cars – By observing the trend of car sales in 2013 we see that there is a huge potential for Tesla motors. Some of Tesla motors’ direct competitors like Mercedes Benz and BMW took an encouraging lead in sales by holding a market share of 17% and 16% respectively. (http://www.lta.gov.sg/content/dam/ltaweb/corp/PublicationsResearch/files/FactsandFigures/M03-Car_Regn_by_make.pdf) Less startup capital needed – Being a densely
Premium Electric vehicle Mercedes-Benz Automobile
An Overview of Customer Satisfaction Models Willard Hom‚ M.B.A. Interim Director of Research Policy‚ Planning & External Affairs Division Chancellor’s Office‚ California Community Colleges Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. Such models clarify various theories about customer satisfaction‚ making research and analysis
Premium Concept Community college Marketing