RURAL ADVERTISING IN INDIA ABSTRACT Villages are integral part of the Nation. Rural markets acquired greater importance in countries like India‚ China‚ etc. because of economic growth of the nations now highly depend up on the rural economy. Corporate companies are struggling a lot to get more sales/profits in urban areas i.e. almost all the companies are saturated in urban areas. “Go rural and be rural” seems to be the guiding principle of marketing. In this context‚ companies are diversified
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Below is a free essay on "What Do You Think of the View That Obsession with Money and the New Consumer Culture of the 1920’s Dominates Human Thinking and Behaviour in the Great Gatsby?" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. The idea that consumer culture and money drove human behaviour and thinking in the 1920s can be put to great contrast. One of the most obvious points being Gatsby’s lavish spending and taste for the exotic‚ and expensive‚ yet
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Describe the fieldwork and research you would undertake in order to investigate why some urban areas are in need of rebranding (15 marks) Primary fieldwork consists of things like a questionnaire‚ graffiti survey‚ Environmental impact assessment‚ pedestrian and car counts etc. Secondary research is data that is collected from a variety of sources for example a census‚ the government‚ national statistics‚ city council etc. In many cities in the UK such as Birmingham and Margate that are in the
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UN-HABITAT - WORKING GROUP A Bottom of the Pyramid Approaches for Urban Sustainability Background Paper – Draft 0 At the Fourth Session of the World Urban Forum held in Nanjing in November 2008‚ the private sector decided to organise two working groups which would be based on the themes of Urban Governance and Bottom of the Pyramid Approaches for Urban Sustainability. Through their work‚ the groups will also contribute to the preparation of Core Business Principles for Sustainable Urbanization
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The film franchise of Star Wars has had an incalculable impact on society and culture. It’s paved the way for modern movie trilogies (such as "Lord of the Rings"‚ "The Matrix"‚ et al.)‚ embedded itself into popular culture‚ and changed the genre of science fiction. The main reason Star Wars is such a pertinent film franchise is due to its omnipresence. In 15 years‚ Americans will watch the Star Wars saga in narrative sequence (episodes I-VII and onward) because of how prevalent the storyline is in
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The Great Gatsby is an intellectual stimulating novel showing factious character’s responding to social conflict in ways that were similar to that age. Throughout this essay you will be exposed to the accounts in questions and the opinions of those behind the research. The purpose is to expose 1920’s society during the prohibition and compare the events of F. Scott Fitzgerald’s novel “The Great Gatsby.” Through this essay the thoughts and morals of Fitzgerald’s characters will be evaluated and associated
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The topic Women of 1920’s and their change in rights expatiates on how women from having no significant role in the community laddered up to equality with men. In spite of socioeconomic transformations in the society‚ cultural attitudes and legal precedents reinforced social or gender inequality and discrimination. Even though‚ women had minor role in the society they possessed the right to vote by late 1920’s. The raised their voices for the wrong and made stable space for them in the society. At
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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information technology‚ cross border marketing has never been a distant dream. However‚ it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country. At its basic understanding‚ international marketing engages the firm in making one or more marketing mix decisions across national boundaries. At its complex level‚ it involves the firm in establishing manufacturing
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Problems of urban decay and solutions to HK The running down of the parts in a city which turns it become unsuitable for people to live in is called urban decay. Urban decay leads to the problems in economy (money)‚ society (people) and environment (our surroundings). There have several examples of urban decay. Slum housing‚ provides a poor living condition with overcrowding‚ share outside toilets‚ without hot water and etc. Lots of the old buildings were poorly built
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