TASK 1 1.0 Definition of Below the Line Tools The terms ’below-the-line ’ promotion or communication refers to forms of non-media communication‚ even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies‚ not only those involved in products‚ but also for industrial goods. http://www.coolavenues.com/mba-journal/marketing/below-line-promotion For my understanding‚ below the line tools means that the promotion is not
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PROMOTION By Pablo González‚ Javier Uranga and Miguel Larrea ABOVE THE LINE PROMOTION Above the line promotions use mass media methods. This types of promotion focuses on advertising to a large audience. For example; television‚ cinema advertising‚ online media… etc Media Advantages Disadvantages Television -Huge audiences reached. -Products can be demonstrated. -Some viewers avoid TV adverts. Very expensive. Newspaper and magazines -Relatively cheap. -Reader can refer back. -Rival
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justify: being answerable‚ responsible.” The Oz Principle (2) redefines accountability as‚ “a personal choice to rise above one’s circumstances and demonstrate the ownership necessary for achieving desired results.” Additionally‚ the Oz Principle espouses the idea that accountability is most effective when people in an organization share ownership of circumstances and results. This is an aspect the customary definition of accountability fails to take into account as it assigns sole responsibility
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Below Poverty Line is an economic benchmark and poverty threshold used by the government of India to indicate economic disadvantage and to identify individuals and households in need of government assistance and aid. It is determined using various parameters which vary from state to state and within states. The present criteria are based on a survey conducted in 2002. Going into a survey due for a decade‚ India’s central government is undecided on criteria to identify families below poverty line
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Twain uses satire to diminish society in ways such as education and slavery. Satire helps Twain create humor‚ irony and exaggeration throughout the novel. Education and slavery are used to help address Twains claim against society. When Twain describes slavery‚ he argues against the institution of slavery by humanizing Jim. “I liked the nigger for that‚ I tell‚ gentlemen‚ a nigger like that is worth a thousand dollars- and kind treatment too.” (331) The word ‘nigger’ was often used back then
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SAMROM Rail Operations‚ Planning and Management COWRA RAIL LINE NETWORK REVIVAL STUDY STAGE 2 REPORT Review of the freight traffic task available for transport by rail in the Cowra district‚ a strategy for rehabilitating the track and structures to a fit-forpurpose standard and an economic assessment of the benefits accruing to the community associated with the resumption of rail freight services. Report prepared for the Shires of Blayney‚ Cowra‚ Harden‚ Young and Weddin by SAMROM and
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including Demand per Product Introduction This report offers alternatives to improve the cellular manufacturing process at Spartan. The main focus of the improvements is on lead time reduction. Spartan has recently introduced cell manufacturing to improve the lead time for a family of 4 products. Although the results initially looked promising‚ after several weeks the performance started to decline. At the present time the lead time performance is 8 weeks. This is considered unacceptable by Spartan Management
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Great Above to the Great Below” is a story the majority of modern cultures are unfamiliar with. Being written in cuneiform‚ the text originates in ancient Mesopotamia‚ specifically Sumer. Thus‚ the text we have now is a translation‚ yet to the best of their ability the translators attempt to replicate the style and content of the original story. Because of this I find that the style the myth is written in creates some distance between the myth and a modern audience. For me‚ being able to study the
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The Line The "line" that the film’s title refers to is the poverty line‚ or the line between "the haves and have-nots‚" as one person in the film put it. The documentary highlights the stories of four people who have found themselves on both sides of the line: a former bank vice president who lost his job‚ a Louisiana fisherman whose livelihood is threatened by environmental degradation and hurricanes‚ a former homeless man‚ and a woman that grew up in a high crime neighborhood‚ lifted herself
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drainage. Febrile and diaphoretic; BP 130/80; pulse 88; urine specific gravity 1.035; serum potassium 3.0 mEq/l; serum sodium 140mEq/l‚ CL 92mEq/l‚ Mg 1.4 mg/dL. 1.) Analyze the data in the case study. Do the findings indicate a fluid deficit or fluid excess problem? Support your answer with data from this patient. I would guess a fluid volume deficit. Dark amber urine‚ dry mucus membranes‚ poor skin turgor‚ and labs all point in that direction. Although the patient’s output seems to be adequate
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