small and restricted geographical area like a country. It may be called a regional brand if the area encompasses more than one metropolitan market. It may also be a brand that is developed for a specific national market; however an interesting thing about local brand is that the local branding is more often done by consumers than by the producers. 1.3 Brand elements: Brands are spread through various elements: * Name: The word or words used to identify the company‚ product‚ service‚ concept
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different perspective on the American Culture and a different perspective on the world. And after listening‚ talking and even discussing with my parents‚ I was not able to not only find out why‚ but also how to fit in a new environment. Indeed‚ moving to United states was not easy as I expected but it was fun and exciting. I did not know before why my parents wanted me to face new experiences‚ but now I understand that everything they were doing and still doing for me is an expression for their
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International Journal of Operations & Production Management A service positioning matrix David A. Collier Susan M. Meyer Article information: To cite this document: David A. Collier Susan M. Meyer‚ (1998)‚"A service positioning matrix"‚ International Journal of Operations & Production Management‚ Vol. 18 Iss 12 pp. 1223 - 1244 Permanent link to this document: http://dx.doi.org/10.1108/01443579810236647 Downloaded on: 09 February 2015‚ At: 04:39 (PT) References: this document contains references
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The Videocon group has an annual turnover of 4 billion USD‚ making it the largest consumer electronic and home appliance companies in India. Since 1998‚ it has expanded its operations globally‚ especially in the Middle East.[1] Today the group operates through six key sectors: The Brand Trust Report‚ 2011 has ranked Videcon as the 42nd most trusted brand in India among the top 300 brands. [edit]Consumer electronics In India the group sells consumer products like Colour Televisions‚ Washing Machines
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B cells belong to a group of white blood cells known as lymphocytes‚ making them a vital part of the immune system The human body makes millions of different types of B cells each day that circulate in the blood and lymphatic system performing the role of immune surveillance. They do not produce antibodiesuntil they become fully activated. Each B cell has a unique receptor protein (referred to as the B cell receptor (BCR)) on its surface that will bind to one particular antigen. If the pathogens are
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Home What About Abortion Other Essays History of Abortion Songs Contact Essays and Speeches We need truth in order to live. Although sufficiently available to us‚ truth has become elusive for many people. So how is it that we need truth but not seem to find it? The answer lies in our rejection of the underlying order of the universe‚ which we speak of as law. For us to recognize law is to recognize truth. It is law that causes the earth to revolve around the sun and men to bleed
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they were the best. Green said: "Clearly I am the most important. I am the sign of life and of hope. I was chosen for grass‚ trees and leaves. Look over the countryside and you will see that I am in the majority." Blue interrupted: "You only think about the earth‚ but consider the sky and the sea. It is the water that is the basis of life. The sky gives space and peace and serenity. Without my peace‚ you would all be nothing." Yellow chuckled: “The sun is yellow‚ the moon is yellow‚ the stars are
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My first time going to public school was in the eighth grade. My parents wanted me to sample what public school was like before I go to high school‚ just to make sure I could handle it. The moving of different schools‚ cities‚ and states was a very tough situation for me‚ because everything I was distinguished into originated from what I saw and learned in Shreveport. I had to differentiate myself in order to get accustomed to this new beginning in Texas. I slowly
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Global Positioning System Abstract- Global Positioning System (GPS) is the only system today able to show ones own position on the earth any time in any weather‚ anywhere. This paper addresses this satellite based navigation system at length. The different segments of GPS viz. space segment‚ control segment‚ user segment are discussed. In addition‚ how this amazing system GPS works‚ is clearly described. The various errors that degrade the performance of GPS are also
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1. Positioning- Positioning is the act of designing the company’s offering and image to occupy a distinctive place in the minds of the target market. The goal is to locate the brand in the minds of consumers to maximize the potential benefit to the firm. The result of positioning is the successful creation of a customer focussed value proposition. Examples- a) Mahindra & Mahindra positioned their SUV Scorpio to life style oriented consumers. b) Indica by Tata Motors for small car consumers
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