for company performance during the global crisis. One of such strategic resources is relational capital which is connected with all business processes‚ particularly with the value creation. Despite of the importance of collaboration for firm competitiveness‚ we could not see enough empirical papers that confirm a positive impact of cooperation on firm outcomes like a company value‚ especially during crisis period. The paper is focused on the advantages of interfirm relationships for company value
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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Product differentiation is a marketing strategy that creates differences from other competiting products by focusing on its unique characteristics and features. The organizations target one market segment or the entire market by using this strategy. (Cravens‚ p110) The coca cola company has introduced Coke Zero as new product and focused to make it different from other products. The company has introduced Coke Zero to compete Pepsi Max and has become the most successful product in the history of
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Describe your favorite time of the year and explain what makes it special. My favorite time of the year is when I enjoy the most and have fun. The most delightful time of the year is also hanging out with your chums. To me that time of the year falls after winter vacations when the final year starts and the countdown begins for the examination. During this period of time there is a lot of work to do‚ cease our entire course and then sit in our homes for studying
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What makes an Artisan product? What makes an Artisan product? In order to answer this question it is important to first ask‚ what is an artisan product‚ what is artisan? According to the Oxford English Dictionary‚ an artisan is a skilled individual who can make specialty products using labor-intensive means. Hence‚ an artisan product must be a product made by these skilled individuals right? Not exactly‚ there are a lot of factors that go into creating a truly artisan product. This essay will therefore
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Q#01 Tell me about your post in company‚ what’s your work. Ans. I’m an HR Officer and my responsibilities are: * Monitor daily attendance * Maintain records and compile statistical reports concerning personnel-related data such as hires‚ transfers‚ performance appraisals‚ and absenteeism rates. * Develop and maintain HR Database * Hunting Human Resources * Provide advice and assistance to supervisors on staff recruitment * Prepare notices and advertisements
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Saint Monica was an early Christian saint who was born and raised in the Roman empire. She was the mother of St. Augustine of Hippo and is honored in the Roman Catholic Church where she is remembered and venerated for her outstanding Christian virtues. Saint Monica lived an extremely hard life. She was unhappily married and suffered against the adultery of her husband. Also‚ she was faced with the challenge of converting her son Augustine. He lived a scandalous life and began several affairs throughout
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manufacturing‚ marketing‚ and other value- adding activities on a global scale. In a typical value chain‚ the firm conducts research and product development (R& D)‚ purchases production inputs‚ and assembles or manufactures a product or service. Next‚ the firm performs marketing activities such as pricing‚ promotion‚ and selling‚ followed by distribution of the product in targeted markets and after- sales service. The value- chain concept helps clarify what activities are performed where in the world
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Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating
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Production & Operation Management Product Development Product Development Tools/Techniques Submitted To Prof. P.S.Gill Submitted By Manish Singh MBA-2nd‚ RIMT Punjab Technical University Jalandhar Product Development Meaning: Product development is the carried out after research which follows pure research. Development is the work contributing towards improvement in the existing knowledge by way of improved ideas‚ systems‚ techniques‚ etc. Product development is a specialized
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