Ethos‚ Logos‚ Pathos: Three Ways to Persuade by Dr. John R. Edlund‚ Cal Poly Pomona Over 2‚000 years ago the Greek philosopher Aristotle argued that there were three basic ways to persuade an audience of your position: ethos‚ logos‚ and pathos. Ethos: The Writer’s Character or Image The Greek word ethos is related(связанные) to our word ethics or ethical‚ but a more accurate(точный) modern translation might be “image.” Aristotle uses ethos to refer to the speaker’s character as it appears to
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Ethos‚ Pathos and Logos A General Summary of Aristotle’s Appeals . . . The goal of argumentative writing is to persuade your audience that your ideas are valid‚ or more valid than someone else’s. The Greek philosopher Aristotle divided the means of persuasion‚ appeals‚ into three categories--Ethos‚ Pathos‚ Logos. Ethos (Credibility)‚ or ethical appeal‚ means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to
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is the ethics of the individual‚ credibility‚ goodwill and expertise. In this commercial‚ the expert is the dentist‚ who talks about the product and describes how it works on our teeth and in what pays it helps; as well as what it prevents our teeth from. Since the dentist is part of the commercial it makes the audience to believe him according to his expertise. In other words‚ since he studied in that particular field (dentistry)‚ he seems trustworthy and informed when he talks about the product
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off to the world though writing. The author has to determine who the audience will be and what the purpose of his or her text will be behind their thoughts. Then‚ the writer will ask themselves three questions that will let the critic be able to decide whether it appeals to ethos‚ pathos‚ or logos. For example‚ John and Abigail Adams wrote many heartfelt love mail that contained ethos‚ pathos and logos to and from each other when American was getting on its feet. John and Abigail Adams long distance
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Memorial‚ Martin Luther King Jr. delivered his famous "I Have a Dream" speech. Profoundly‚ he proclaimed for a free nation of equality where all race would join together in the effort to achieve common ground. King stated his yearning for all colors to unite and be judged by character‚ not by race. African Americans would not be satisfied until their desire for freedom from persecution‚ bitterness‚ and hatred prevailed. Not only were the points in his speech powerful‚ but also the delivery he
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1. Judy has fair skin / red hair‚ her skin has less melanin than Mariah’s. This puts her at higher risk for melanoma than Mariah. 2. Judy observed that her mole was larger and more jagged than she remembered. It was discolored‚ with a raised purplish-black dot. This occurred because cells called melanocytes produce more pigment. Discolored or multicolored moles are considered atypical. 1. Benign tumors have no potential to spread‚ and will not affect the organ’s function. However removal of
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vote for their spouse‚ and a common way for them to do this is to use pathos to appeal to the emotions of their audience. For most people‚ personal connections and decisions are made with a close link to emotions and the feelings that one associates with that person or decision. During the presidential campaigns and the voting process this emotional connection is especially important. Most of the candidates’ spouses focus on pathos in order to strengthen their audience’s connection with the candidate
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Basketball Shooting - The Art & Science of Shooting a Basketball Basketball Shooting Is Both Art and Science Fundamentals of Shooting A Basketball By Coach Jerry Tarkanian Shooting a basketball is both an art and a science. Basketball shooting is an art form because it involves finely tuned hand-eye coordination rather than gross motor skills. For example‚ unlike such skills as the defensive stance and pivoting‚ which are relatively invariable‚ shooting form is highly individualistic. There is no
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feet and holding a blanket. I think there is a baby in that blanket by the way she is cradling it in her arms. The ad describes how hard the Indonesian people have to work for Nike to get their products out to the consumers. They also highlight the words in red how it’s so cool to wear Nike. I intend to analyze the ad according to its use of credibility (ethos)‚ emotion (pathos)‚ and intellect (logos). One of the ways this anti-Nike ad was able to get consumers to trust them was through its use
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O’Rourke 9-8-13 Shooting Dad In Vowell’s opening statement‚ she refers to her house as being “house divided” and what she means is that one of her parents is a Democrat and the other parent is a Republican. On Election Day if you were to drive by her house you would see two different campaign signs in the front yard telling you to vote for two different people because each parent is from a different political party. In paragraph 12‚ Vowell’s father said it was fine that his daughter wanted nothing
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