MICRO ENVIRONMENT/ INDUSTRY ANALYSIS The environment which is close to business and affects its capacity to work is called micro or operational environment. Industry is a group of companies which offer same or similar product or services. These products and services are close substitutes of each other. It consists of: 1 Suppliers Supplier are the people who supply raw materials and required components to the companies. Increasing prices and reducing the quality of their products are potential
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying
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A4060519 Student´s Name: Michael Wanderley Mallmann Spanholi Business Environment LO1. Understand the organizational purposes of businesses 1.1 Identify the purposes of different types of organisation The UK legislation allows different types of legal structures to do business in its area. In the private sector‚ the following forms of companies can be seen: Sole trader is a business owned by an individual who is self-employed‚ but staff can be hired on either a full-time or a part-time
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Business Environment Lecture 1 Business & its Environment What is Business? Business is a way of dealing with the problem of scarcity Business involves the transformation of inputs into outputs to meet particular needs or wants of consumers Business is not just The Private Sector it is also The Public Sector and Societies have to choose the balance between the public and private sectors The Private Sector (Pg 7-11) Consists of all business in some form of private ownership COMPETITON
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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(1)What is a Business Environment? Answer A Business Environment is the physical and operational factors‚ both internal and external‚ that affect the flow of activities in a business. They include; customers‚ competitors‚ suppliers‚ distributors‚ industry trends‚ substitutes‚ regulations‚ government activities‚ the economy‚ demographics‚ social and cultural factors‚ innovations and technological developments. (2)What Are the Types of External Business Environments? Answer There are many types
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operates for profits others‚ just for improve quality life of the community. Businesses operate in an environment shaped by the consumers‚ the Government‚ suppliers and International factors. It’s my job now explain and understand how organisations shaped with the environmental factors and determine strategies and a modus operandi that allow them to meet their organizational purposes. Business Environment Business refers to economy activity‚ goods and services in exchange of money. Also include buying
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from 59 -115 degrees Fahrenheit)‚ citizens live in very close proximity to the coastline. The UAE ’s per capita GDP‚ $48‚500 is on par with those of leading West European Nations. The CIA Factbook states the main economic industries in Dubai consist of oil‚ fishing‚ aluminum‚ cement‚ handicrafts‚ textiles‚ and fertilizers. While Dubai started as a small fishing village‚ it was take over in the 1800 ’s to become a separate emirate of Abu Dhabi. In order to seek protection‚ Dubai signed a number of
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