ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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COMMERCE the exchange or buying and selling of commodities; the exchange of merchandise‚ on a large scale‚ between different places or communities; extended trade or traffic. ELECTRONIC COMMERCE - Electronic commerce (e-commerce) or electronic business (e-business) is a general term for any type of business‚ or commercial transaction that involves the transfer of information across the Internet. This covers a range of different types of business from consumer-based retail sites‚ like Amazon
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8General Ledger‚ Financial Reporting‚ and Management Reporting Systems TRUE/FALSE 1. The most common means of making entries in the general ledger is via the journal voucher. ANS: T PTS: 1 2. Individuals with access authority to general ledger accounts should not prepare journal vouchers. ANS: T PTS: 1 3. The journal voucher is the document that authorizes entries to be made to the general ledger. ANS: T PTS: 1 4. Each account in the chart of accounts has a separate record in the general ledger master
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E-Commerce Electronic commerce‚ commonly known as e-commerce or eCommerce‚ is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce‚ electronic funds transfer‚ supply chain management‚ Internet marketing‚ online transaction processing‚ electronic data interchange (EDI)‚inventory management systems‚ and automated data collection systems
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Investigation and the Impact of E-commerce on the Operations of WM Morrisons Contents Abstract 4 Background 6 The United Kingdom Retail Sector 6 WM Morrison Supermarkets PLC Company Profile 7 SWOT Analysis 8 Strengths 8 Weaknesses 9 Opportunities 9 Threats 9 E-commerce Impact on Retailing 10 Introduction 11 Literature Review 15 Mobile Commerce 21 Demographic profile of UK mobile shoppers‚ July 2012 (% of total): 23 GENDER 23 AGE 23 INCOME 23 Online Advertising
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E-COMMERCE BUSİNESS MODELS The ultimate goal of an e-business is to generate revenue and make a profit‚ similar to traditional businesses. It is factual that the Internet has improved productivity for almost all the organizations that are using it. Nevertheless‚ the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal‚ different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue
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2012 E-Commerce In A Developing Country Like Bangladesh: Philosophy And Reality. Author: Md. Mahedi Hasan Biographical Sketch: Md. Mahedi Hasan received Master of Business Administration (M.B.A.) Major in MIS‚ Degree from Sikkim Manipal University Of Health Medical & Technological Science and B.Sc (Hons) in Computer Science Degree from Bangalore University‚ India‚ Presently Working as a Senior Lecturer‚ Prime University‚ Dhaka‚ Bangladesh. His areas of interest include E-commerce‚ Digital
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E-commerce advantages and disadvantages E-commerce provides many new ways for businesses and consumers to communicate and conduct business. There are a number of advantages and disadvantages of conducting business in this manner. E-commerce advantages Some advantages that can be achieved from e-commerce include: • Being able to conduct business 24 x 7 x 365 . E-commerce systems can operate all day every day. Your physical storefront does not need to be open in order for customers and suppliers
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WHAT IS ELECTRONIC COMMERCE? The advance and growth in IT & internet have enabled revolutionary vast changes in the way businesses and people trade. Trading in its simplest definition is all about communication. The spread of computers worldwide and the usage of information technology have played a major role in facilitating and enhancing the communication between traders therefore gave the ignition for E-commerce to come to light. Electronic commerce (e-commerce) has many definitions found
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Chapter 4 1. Name the six main pieces of the e-commerce site building puzzle. * Organizational Capabilities * Hardware Architecture * Software * Telecommunications * Site Design * Human Resources 2. Define the systems development life cycle and discuss the various step involved in creating an e-commerce site. * Methodology for understanding business objectives of a system and designing an appropriate solution 1. Systems analysis/planning 2. Systems design
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