Product: KIT KAT (Chocolate product by Nestlé) * HISTORY Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntree ’s of York‚ England‚ and is now produced worldwide by Nestlé‚ which acquired Rowntree in 1988‚ except in the United States where it is made under license by The Hershey Company. Each bar consists of fingers composed of three layers of wafer‚ covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically
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Kit Kat is not only popular popular in the US‚ but also in the world as well‚ specifically Poland‚ Ireland‚ Canada‚ Italy‚ Spain‚ Germany‚ Australia‚ Malaysia‚ and especially UK and Japan‚ to name a few. Not only does Kit Kat satisfy the consumers’ increasing appetite‚ but it also helps a large company like Nestle to survive during the financial crisis of 2008‚ while benefiting Ivory Coast‚ the world’s largest cocoa producing country by funding its economy through the bar’s new certification of Fairtrade
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and important tool for the organizations to better determine the market need to concentrated and also developing successful marketing strategy to achieve their goals. In this report‚ the author aims to explore the successful story of KitKat chocolate bar and its brand equity mainly use STP process with the summary of literature from previous
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Strategy 4 3. Ebola and Kit Kat..........................................................................................................7 4. Conclusion 8 5. List of References 9 1: INTRODUCTION Kit Kat started in August 29 in 1935 in York by Rowntree‚ in 1973 Kit Kat entered in Japan market. In 1988‚ Nestle took over the Kit Kat ( Kit Kat‚ 2014). Today‚ Kit Kat is very successful in Japan‚ Kit Kat has more then two hundred different products in Japan‚ it help Kit Kat get more and more
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KIT KAT: Marketing Environments Kit Kat has always had an extremely successful marketing campaign and a great product to back the marketing campaign. This product has endured due to its great marketing strategy that appeals to all ages and both sexes. KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestlé Rowntree Factory and in 2004
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approach to developing its confectionery brand. They are building long-term relationships to their customers by offering high quality products. Those are hard to copy for the competitors. Therefore‚ there was no serious competition for the KitKat bar for almost 59 years. They supplied the market with two different kinds of formats that would appeal to two different kinds of target customers: - The 2-finger format was aimed to be consumed by families‚ especially the children - The 4-finger format
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The main competitors of Kit Kat are ‘Time Out’‚ ‘Mars’‚ ‘Twix’‚ and ‘Ferrero’. Among the entire competitors ‘Time Out’ is on the top name of the list. According to the survey most of the people prefer Kit Kat rather than the other chocolates. Cadbury is one of the most popular companies for chocolate. It is known for its original milk chocolates. But when it comes to the snack bars‚ the first preference is ‘Kit Kat’. Hence we can say that the competitors are trying to improvise the original wafer
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The origins of the "Kit Kat" brand go back to 1935‚ when Rowntree’s‚ a confectionery company based in York in the United Kingdom‚ trademarked the terms "Kit Cat" and "Kit Kat". Although the terms were not immediately utilised‚ the first conception of the Kit Kat appeared in the 1920s‚ when Rowntree launched a brand of boxed chocolates entitled "Kit Cat". This continued into the 1930s‚ when Rowntree’s shifted focus and production onto its "Black Magic" and "Dairy Box" brands. With the promotion of
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Nestle product - KitKat. Nestle is the Swiss multinational company in snack food‚ health-related goods industry. Nestle is the largest food company in the world by its revenue. Their products include baby food‚ bottle water‚ cereals‚ coffee‚ chocolate bars and many others. The most popular products are Nespresso‚ Nescafe‚ KitKat‚ Maggi and Nesquick. Nestlé’s largest competitors are Kraft Foods‚ Unilever and Mars incorporated. Cadbury is a British company and best known for its confectionary products
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multinational Societe des Produits Nestle S.A (hereafter Nestle) and Kolkata based Kit Kat Food Products over the use of the trademark ’Kit Kat’. Two applications for the registration of the Kit Kat trademark in India was made by Nestle in 1987. However‚ this was oppossed to by Kit Kat Food products. Consequently‚ the applications could not be registered. In 1991‚ Kit Kat Food products attempted to register the trademark Kit Kat for their various products including chanachur by filing three applications
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